Sell-side conferences and non-deal roadshows have long been a reliable staple in the investor relations story. IROs are tasked with planning and executing strategies that bring corporates and high-quality investors together to engender discussion. The changing capital markets landscape is making the intent of conference attendance incongruous with current investor relations thinking.
In our white paper, Optimizing Your Conference Participation in the Virtual Environment, you will learn three major takeaways through Nasdaq’s exclusive insights:
- Conference quality is declining – IR teams need to be strategic in planning time spent and who they meet with.
- Trends are largely being driven by the effects of MiFID II and the transition to virtual due to COVID.
- Nasdaq suggests strategic planning and informed decision making around conferences and NDRs.