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Nasdaq Survey Report

6th Annual Global IR Issuer Pulse

Nasdaq IR Intelligence surveyed the corporate community in Q4 2024 to surface top IR priorities and challenges, while also highlighting recommended practices and innovations to help shape the future of IR in 2025 and beyond. Review the survey results and insights from over 800 corporate professionals across different sectors and market caps globally.

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Amid ongoing pressure from the macroeconomic environment, IR professionals remain focused on enhancing stakeholder engagement and maintaining a pulse on new technological developments to support their roles.

The 6th Annual Global IR Issuer Pulse highlights four key takeaways:

IR professionals navigate complex market dynamics and industry challenges

IR professionals are driving expansion and diversification of their investor base

IR professionals remain essential to key internal stakeholders

IR professionals are increasingly embracing generative AI

Key Findings

IR Headwinds

87% of respondents expect several headwinds to impact their roles in 2025.

Uncertainty around the macroeconomic and geopolitical environments is the most frequently cited headwind, with specific concerns around inflation, interest rates, and overall economic growth.

13% do not anticipate that these headwinds will impact their roles, implying that although broader concerns remain, some respondents have acclimated to the uncertain backdrop.

: 87% of respondents expect several headwinds to impact their roles in 2025.
Uncertainty around the macroeconomic and geopolitical environments is the most frequently cited headwind, with specific concerns around inflation, interest rates, and overall economic growth.
13% do not anticipate that these headwinds will impact their roles, implying that although broader concerns remain, some respondents have acclimated to the uncertain backdrop.

Investor Targeting

Targeting new investors is the #1 priority for respondents in 2025.

When targeting new investors, a combined 70% of respondents rank NDRs and investor conferences as the most effective avenues.

To better engage with these stakeholders, respondents cite efforts to leverage the internal leadership bench, rotate members of the C-suite across engagements, and identify high potential investors to place in front of management.

: Targeting new investors is the #1 priority for respondents in 2025.
When targeting new investors, a combined 70% of respondents rank NDRs and investor conferences as the most effective avenues.
To better engage with these stakeholders, respondents cite efforts to leverage the internal leadership bench, rotate members of the C-suite across engagements, and identify high potential investors to place in front of management.

Technology in IR: Embracing AI

45% of survey respondents have already embedded AI into their processes or have solidified plans to do so.

Among those respondents, 87% anticipate generative AI will save 1-2 hours per day in their workflow and deliverables.

IR professionals perceive the greatest AI opportunities in summarizing peer and market events, specifically analyzing competitor transcripts and broker research, as well as drafting earnings materials.

: 45% of survey respondents have already embedded AI into their processes or have solidified plans to do so.
Among those respondents, 87% anticipate generative AI will save 1-2 hours per day in their workflow and deliverables.
IR professionals perceive the greatest AI opportunities in summarizing peer and market events, specifically analyzing competitor transcripts and broker research, as well as drafting earnings materials.

Investor Engagement Collaborators

Apart from the management team, who else joins you or conducts their own investor engagement efforts?

22% of respondents indicate ESG and sustainability leaders join or conduct investor engagement efforts.

ESG and sustainability leaders continue to top the list of regular collaborators in investor engagement. In addition, approximately one in 10 respondents note that their Chairman (non-CEO) or Board of Directors (non-Chairman) participate in investor outreach efforts.

Compared to last year, General Counsels have become a more frequent part of engagement efforts, increasing the diversity of internal participants in regular investor engagement.

: 22% of respondents indicate ESG and sustainability leaders join or conduct investor engagement efforts.
ESG and sustainability leaders continue to top the list of regular collaborators in investor engagement. In addition, approximately one in 10 respondents note that their Chairman (non-CEO) or Board of Directors (non-Chairman) participate in investor outreach efforts.
Compared to last year, General Counsels have become a more frequent part of engagement efforts, increasing the diversity of internal participants in regular investor engagement.

Looking Ahead: Innovative IR Practices

IR professionals share their most innovative IR efforts implemented in 2024 or planned for 2025 across various areas, including investor engagement, AI, ESG and sustainability, earnings, reporting, and more.

Monthly or quarterly webinar series featuring management discussing latest milestones, guest appearances from industry experts, or deep dives into industry trends

AI-powered chatbot to communicate ESG strategy

Activism preparedness plan

Management videos communicating progress on initiatives

Product-specific investor events

Investor conferences in industry-adjacent sectors to tap new investor pools

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