Industry Insights: The Role of Barbie in the Toy Industry
"Barbie was a breakthrough from a product innovation standpoint."
In this episode of Industry Insights, Mattel Executive Vice President, Global Head of Barbie and Dolls Lisa McKnight shares with Nasdaq what the role of Barbie has been in the industry.
Hosted by Jill Malandrino, TradeTalks broadcasts live from MarketSite in Times Square and Global Industry Conferences and Events. Featuring conversations with top industry thought leaders on trends, news and education.