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The Winning Formula: Susie Wolff

Published

Jul 28, 2026

About this Series

The Winning Formula

We invite high profile guests from around the sporting world, from athlete entrepreneurs to league executives, to discuss the similarities and through-lines between the sports and business world.

“You win, you lose, the result sheets don’t lie. And so I realized quite early on that I just had to focus on being the best racing driver I could be.” In this episode of The Winning Formula, Susie Wolff, managing director of F1 Academy, shares her mentality of tenacity that has transcended time and space — whether it is racing, building F1 Academy, or writing her latest autobiography Driven.

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