Why Athletes Are Venturing Into NFTs

Sports NFTs are expected to generate more than $2 billion in 2022, with Deloitte estimating that by the end of the year, 4–5 million sports fans globally will have purchased or been gifted an NFT sports collectible. But what's the attraction for athletes, and how will it create revenue for them? Quicktake's Jennifer Zabasajja spoke to athletes and entrepreneurs at this year's Power Players Summit.