The Signal: OLIPOP

On this episode of The Signal, Ben Goodwin, Co-Founder, CEO, and Formulator of OLIPOP, discusses the company's mission to reinvent soda through a modern approach to health, flavor, and consumer wellness. Drawing on years of industry research and product development, Goodwin shares how OLIPOP identified a growing demand for better-for-you beverages and built a category-defining brand designed to support digestive health without sacrificing taste. He also explores the science and consumer insights that inform the company’s product strategy. The conversation highlights how OLIPOP blends nostalgia with innovation, reimagining classic soda flavors through a health-conscious lens. From fan favorites to new product launches, Goodwin explains how the brand continues to expand its flavor portfolio while creating meaningful emotional connections with consumers and driving growth in the functional beverage market.