Sports & Gaming Technology

Bringing proven technology to sports & gaming.

This Solution Helps

  • Sports betting operators
  • Regulators
  • Bookmakers

In the sports & gaming industry, data and transaction volumes are growing exponentially.

The organizations who will ultimately succeed are those who can best absorb and learn how to utilize the growing demand for high-speed transactions.

  • Nasdaq's Market Surveillance technology gives organizations the ability to maintain a fair and safe environment, which is critical to ensuring that bettors and sports fans alike have faith in the match results and betting environment. 
  • Nasdaq's mission-critical technology, proven in financial markets, facilitates high throughput transactions at low latency. 


Learn more about our technology partnership with the Hong Kong Jockey Club

*Nasdaq Technology AB is licensed and regulated in Great Britain by the Gambling Commission under account number 57107

Featured Clients: 

Totes, ATG

AB Trav och Galopp (ATG), the Swedish gaming operator, is leveraging Nasdaq’s technology to strengthen its pari-mutuel offering.

Learn how ATG is leveraging Nasdaq technology

Our technology capabilities for totes, bookmakers and regulators

Our mission-critical technology presents organizations with a harmonized platform to meet needs for bet matching, pari-mutuel calculation, and market integrity.

  • Bet Acceptance Engine

    Nasdaq’s Bet Acceptance Engine is a cloud-optimized trading service that offers rich functionality for supporting sports & gaming trading models in a 24x7x365 environment. Available as an on-premise local server install or as a SaaS cloud product, Nasdaq’s Bet Acceptance Engine can be used for fixed odds sports betting, incorporating all the features required for heavy-load frontline bet acceptance.

  • Pari-mutuel Calculation

    Nasdaq’s Longitude technology is our enhanced pari-mutuel calculation technology. By allowing a range of different types of wagers on an individual race or sporting event to be aggregated into merged pools, Longitude makes more efficient use of existing liquidity, in addition to generating additional liquidity by allowing new bet types to be launched directly into existing pools.

  • Market integrity

    Ability to maintain a fair and safe environment is critical to ensuring the bettors and sports fans alike have faith in the match results and betting environment.

  • Tickscore Database

    Nasdaq’s unique tickstore database architecture allows operators to easily store and recover all bet data, including size and reason for rejected bet intercepts. Built for forensic financial crime analysis, the database structure allows operators the ability to instantly and exactly rebuild the snapshot of an order book in order to replay bet-by-bet.

For totes

For gaming regulators, rights holders & sports integrity stakeholders

For sports betting operators, technology & data suppliers

How can Nasdaq help your sports & gaming organization?

Proven Performance

Advanced infrastructure with industry-leading throughput and performance keep you successful and operational, even under peak event days, with the ability to process millions of transactions and billions of messages, leaving you with more time to innovate new bet types, and enhance the customer experience.

Dynamic Scaling

Agile, modular solution built for change, that easily scales up and out as you expand and offer additional services, and introduce new bet types. Flexibility to integrate 3rd party data providers with ease, in addition to already having a full suite of data tools.

Peace of Mind

Let us take care of the heavy-lifting from a technology perspective. Maintain peace-of-mind that our technology can withstand large transactions on peak event days, confident that the engine will not fail.

Resource Center

  • Sports & Gaming Technology Brochure


    Sports & Gaming Technology Brochure

    A comprehensive brochure detailing all tech solutions we offer B2B operators & sports regulators

    Data is currently not available
  • Betting on Honesty: A Proactive Approach to Market Integrity


    Betting on Honesty: A Proactive Approach to Market Integrity

    Details the parallels between sports betting industry and capital markets, and the benefits of implementing an automated surveillance system.

    Data is currently not available
  • Nasdaq Bet Acceptance Engine Factsheet


    Nasdaq Bet Acceptance Engine Factsheet

    UMS Factsheet

    Data is currently not available
  • Building a Marketplace that Scales


    Building a Marketplace that Scales

    How to build a marketplace 101

    Data is currently not available
  • Investing in the Risk of Today's Connected Economy

    Case study

    Investing in the Risk of Today's Connected Economy

    XRE Case Study

    Data is currently not available

Need more information? Contact us!

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