Sports & Gaming Technology
Bringing proven technology to sports & gaming.
This Solution Helps
- Sports betting operators
- Regulators
- Bookmakers
In the sports & gaming industry, data and transaction volumes are growing exponentially.
The organizations who will ultimately succeed are those who can best absorb and learn how to utilize the growing demand for high-speed transactions.
- Nasdaq's Market Surveillance technology gives organizations the ability to maintain a fair and safe environment, which is critical to ensuring that bettors and sports fans alike have faith in the match results and betting environment.
- Nasdaq's mission-critical technology, proven in financial markets, facilitates high throughput transactions at low latency.
Learn more about our technology partnership with the Hong Kong Jockey Club
*Nasdaq Technology AB is licensed and regulated in Great Britain by the Gambling Commission under account number 57107.
Featured Clients:
Totes, ATG
AB Trav och Galopp (ATG), the Swedish gaming operator, is leveraging Nasdaq’s technology to strengthen its pari-mutuel offering.
Learn how ATG is leveraging Nasdaq technologyOur technology capabilities for totes, bookmakers and regulators
Our mission-critical technology presents organizations with a harmonized platform to meet needs for bet matching, pari-mutuel calculation, and market integrity.
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Bet Acceptance Engine
Nasdaq’s Bet Acceptance Engine is a cloud-optimized trading service that offers rich functionality for supporting sports & gaming trading models in a 24x7x365 environment. Available as an on-premise local server install or as a SaaS cloud product, Nasdaq’s Bet Acceptance Engine can be used for fixed odds sports betting, incorporating all the features required for heavy-load frontline bet acceptance.
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Pari-mutuel Calculation
Nasdaq’s Longitude technology is our enhanced pari-mutuel calculation technology. By allowing a range of different types of wagers on an individual race or sporting event to be aggregated into merged pools, Longitude makes more efficient use of existing liquidity, in addition to generating additional liquidity by allowing new bet types to be launched directly into existing pools.
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Market integrity
Ability to maintain a fair and safe environment is critical to ensuring the bettors and sports fans alike have faith in the match results and betting environment.
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Tickscore Database
Nasdaq’s unique tickstore database architecture allows operators to easily store and recover all bet data, including size and reason for rejected bet intercepts. Built for forensic financial crime analysis, the database structure allows operators the ability to instantly and exactly rebuild the snapshot of an order book in order to replay bet-by-bet.
For totes
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Nasdaq Enhanced Pari-mutuel Calculation TechnologyKey Features
Nasdaq Longitude: Pari-mutuel Calculation Technology
Nasdaq Longitude offers enchanced pari-mutuel calculation technology with flexibility, new bet types and bigger pools.- Ability to display odds for all wager types for single or multi event pools
- Previously unattainable levels of pool liquidity and integrity
- Ability to add new and unique bet types
For gaming regulators, rights holders & sports integrity stakeholders
For sports betting operators, technology & data suppliers
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Nasdaq tickscore database and bet acceptance engineKey Features
Sports & Gaming Bet Engine Technology | Nasdaq
With Nasdaq's sports betting technology, consumers can store and recover bet data & easily operate bet acceptance engine- Ability to process loads in real-time
- Scalability for all organizations
- Peace Of Mind
How can Nasdaq help your sports & gaming organization?
Proven Performance
Advanced infrastructure with industry-leading throughput and performance keep you successful and operational, even under peak event days, with the ability to process millions of transactions and billions of messages, leaving you with more time to innovate new bet types, and enhance the customer experience.
Dynamic Scaling
Agile, modular solution built for change, that easily scales up and out as you expand and offer additional services, and introduce new bet types. Flexibility to integrate 3rd party data providers with ease, in addition to already having a full suite of data tools.
Peace of Mind
Let us take care of the heavy-lifting from a technology perspective. Maintain peace-of-mind that our technology can withstand large transactions on peak event days, confident that the engine will not fail.

Nasdaq Longitude technology is an essential part of our efforts to become the best wagering platform in the world.
CEO, The Hong Kong Jockey Club Learn how Hong Kong Jockey Club is using Nasdaq technologyResource Center
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Sports & Gaming Technology Brochure
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Betting on Honesty: A Proactive Approach to Market Integrity
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Nasdaq Bet Acceptance Engine Factsheet
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Building a Marketplace that Scales
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Investing in the Risk of Today's Connected Economy
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EGR: The Transformative Power of Data View EGR: The Transformative Power of Data
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The HKJC: Using Technology to Rewrite the Wagering Industry View The HKJC: Using Technology to Rewrite the Wagering Industry
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EGR: Surveillance in the Gaming Industry View EGR: Surveillance in the Gaming Industry
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NYT: Why America Should Embrace Market Surveillance in Sports Betting Before It… View NYT: Why America Should Embrace Market Surveillance in Sports Betting Before It…
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Tabcorp Launches Merged Pools, Powered by Nasdaq’s Longitude Technology View Tabcorp Launches Merged Pools, Powered by Nasdaq’s Longitude Technology
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Nasdaq to Deliver Technology to ATG View Nasdaq to Deliver Technology to ATG
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Nasdaq to Deliver Matching Engine Technology to the Football Index View Nasdaq to Deliver Matching Engine Technology to the Football Index