Investment Intelligence / Case Study
Leading Japanese Asset Manager Stays Ahead of Competition with Innovation
Nissay Asset Management Partners with Nasdaq to Drive Growth
Introduction
Nissay Asset Management (Nissay AM) is a leading Japanese asset manager incorporating the investment capabilities of the Nippon Life Group. With US$272 billion in assets under management (AUM) as of March 2024, the firm leads the Japanese private pension market. Nissay AM recently spoke with Nasdaq about becoming the first company in Japan to use Nasdaq eVestment™ API, and the success of two funds tracking Nasdaq Indexes in Japan.
Nissay Asset Management’s Continuing Innovation
With a solid industry foundation since it’s inception in 1995, continuing innovation has always defined Nissay AM throughout the years. In 2006, for example, the firm became one of the first asset managers globally to sign onto the Principles for Responsible Investment (PRI), the world’s leading proponent of responsible investment. Meanwhile, the firm has integrated ESG ratings into its investment process since 2008—long before most fund managers did the same.
This innovation carries on from over 200 investment professionals in Japan to Nissay’s global network in Singapore, and New York, London and Mumbai, offering a wide range of traditional and alternative investment solutions and ensuring a global reach in their investment strategies.
About The Client
Nissay Asset Management
Description:
Asset Manager
Location:
Japan
Firm AUM:
$272 Billion
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Description:
Asset ManagerLocation:
JapanFirm AUM:
$272 Billion
Mr. Yuichi Tanaka
Managing Executive Officer, Head of Product and Solution Division
Our experienced investment researchers are currently developing an internal platform for quantitative analysis of a broad range of investment products…The Nasdaq eVestment™ API aids us in effectively collecting necessary data for the analysis, such as track records, investment categories, and benchmark indexes.
Fast forward to today, and Nissay AM is once again at the cutting edge of change. In 2024, they became the first asset manager in Japan to adopt Nasdaq eVestment™ API, the premier global database for the institutional market. Since 2016, the Nissay AM’s investment research team actively utilizes Nasdaq eVestment™ for the purpose of aiding its research regarding manager selection. Nissay AM considers the Analytics aspect of the platform to be a powerful tool for gathering, analysing, and comparing a wide range of investment products.
The Benefits of Being on Radars Around the World
By being visible in the Nasdaq eVestment™ database, Nissay AM has benefited from significantly increased exposure to asset managers and consultants around the world. Indeed, Nissay AM’s products are being included in 7.6x more screens from consultants and 11.7x more screens from asset owners in an average quarter since joining Nasdaq eVestment™ Omni (Omni).
Omni has helped Nissay AM go global, the firm’s profile garnered views from asset owners from 12 additional countries (21 countries in total) since becoming an Omni client in Q4 2018. Crucially for Nissay AM’s business, the share of profile views coming from asset managers has risen from approximately 33% in 2018 to just shy of 50% in 2024.
Our partnership with Omni facilitates increased access from international investors.
Bringing Nasdaq Index Funds to Japanese Investors
In March 2023, Nissay AM launched the Nissay Nasdaq-100 Index Fund and the Nissay SOX Index Fund (U.S. Semiconductor Equity) to give Japanese investors vehicles for accessing these well-known market benchmarks. In doing so, the firm underscored its commitment to providing investors with a wide range of investment opportunities.
Investors have gravitated to these two index funds. As of the end of May 2024, the AUM of the Nissay Nasdaq-100 Index Fund exceeded JPY150 billion while the AUM of the Nissay SOX Index Fund exceeded JPY 30 billion. This success has made these two Nissay AM products the largest public investment trusts in Japan tracking those indexes. Nissay AM believes the best is yet to come. In January 2024, the new NISA (the Japanese tax-free retail investment scheme) was rolled out with expanded investment limits went into effect. With the boom of tech and semiconductor stocks serving as a tailwind, both index funds should see continued inflows as a result.
Nasdaq® and Nasdaq eVestment® are registered trademarks of Nasdaq, Inc. The information contained above is provided for informational and educational purposes only, and nothing contained herein should be construed as investment advice, either on behalf of a particular security or an overall investment strategy. Neither Nasdaq, Inc. nor any of its affiliates makes any recommendation to buy or sell any security or any representation about the financial condition of any company. Statements regarding Nasdaq-listed companies or Nasdaq proprietary indexes are not guarantees of future performance. Actual results may differ materially from those expressed or implied. Past performance is not indicative of future results. Investors should undertake their own due diligence and carefully evaluate companies before investing. ADVICE FROM A SECURITIES PROFESSIONAL IS STRONGLY ADVISED.
How to Build Brand Awareness in the Institutional Market
Every quarter, investors and consultants conduct more than 150,000 product views in Nasdaq eVestment™ looking for managers. If your strategies aren’t visible, you’re excluded from their screens by default.
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Every quarter, investors and consultants conduct more than 150,000 product views in Nasdaq eVestment™ looking for managers. If your strategies aren’t visible, you’re excluded from their screens by default.
