Database Population vs. Database Strategy
While Nasdaq eVestment is the institutional market’s premier database, relied on by over 1,000 allocators and consultants globally, including all top 10 consultants, there are dozens of smaller and niche databases with geographic, asset class or allocator-segment focus. That’s why the first component of a true database marketing strategy is identifying the right databases — those used by the prospective allocators and consultants the manager is trying to reach.
The second component of a database strategy is technology-enabled data population, to push data to multiple databases with automated validations and real-time error/success notifications.
The final component of a true database strategy is feedback intelligence for continuous improvement: Data on the fields allocators are screening, the number of screens the firm’s strategies appear in, the percentage of screens a product is failing and why and the databases closest competitors are populating. These and other data points are critical for evolving a database strategy to keep up with competitive dynamics.
Insync has implemented a true database strategy that aligns with its distribution objectives and will keep the firm’s brand and strategies in front of the allocators and consultants it wants to reach.