Truist hosted a product demo for Kokai, Trade Desk’s (TTD) latest version of its media buying platform aimed at enhancing programmatic ad effectiveness. While still being rolled out, Kokai is already driving more data usage, leading to greater reach and improving ROAS for advertisers, and should prove accretive to the company’s FY25 take rate, the firm says. Management remains confident that it will achieve a 100% roll-out for all advertisers by the end of 2025, while inching towards 50% adoption currently. Although the stock is up 66% year-to-date, it remains one of Truist’s favorites heading into 2025. Trade Desk remains a multi-year compounder with several growth levers and secular tailwinds, it adds. The firm has a Buy rating on Trade Desk with a price target of $135.
Don't Miss our Black Friday Offers:
- Unlock your investing potential with TipRanks Premium - Now At 40% OFF!
- Make smarter investments with weekly expert stock picks from the Smart Investor Newsletter
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
See today’s best-performing stocks on TipRanks >>
Read More on TTD:
- Trade Desk reveals new streaming TV operating system, Roku falls
- Wedbush says would still be years for Trade Desk OS to catch up to Roku, Amazon
- Trade Desk stockholders approve reincorporation to Nevada
- Viant price target raised to $18 from $12 at Needham
- Trade Desk price target raised to $145 from $120 at Loop Capital
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
