Credit: Shutterstock photoThe Procter & Gamble Company PG recently announced the launch of Tide purclean, which is the first of its kind bio-based detergent. Tide purclean offers the same cleaning features as the original Tide, in terms of cleaning power, stain removal and color care, however, it is better environmentally.
Tide purclean's 65% biobased formula makes it environment friendly. It can be used in cold water, which will save energy. It is also compatible with both HE (high efficiency) and non-HE washing machines. Tide purclean is produced at a zero manufacturing waste to landfill facility using renewable wind power electricity. Even the bottle is recyclable. Tide purclean also offers a light Honey Lavender fragrance with a soft clean scent. Tide purclean is available in 50, 75 and 100 oz size.
P&G is known for its impressive product development capabilities and marketing prowess. In order to maintain its brand appeal, the company focuses on innovation and expansion of its product portfolio. Tide purclean is one such addition to its portfolio and is in line with the company's belief that consistent product innovation, supported by strong marketing and commercialization, will deliver strong results over the long term.
Tide is one of the 23 Billion Dollar Brands owned by P&G. With increasing concern for environment, the recent product should appeal to retail customers.
Procter & Gamble currently carries a Zacks Rank #3 (Hold).
Some better-ranked companies from the consumer goods sector include Church & Dwight Co. Inc. CHD , Unilever N.V. UN and Unilever PLC UL . All the three companies carry a Zacks Rank #2 (Buy).
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UNILEVER PLC (UL): Free Stock Analysis Report
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
