How Much Do Americans Spend on Alcohol For Cinco de Mayo?

On May 5, Americans are planning to spend more money celebrating the holiday that is most aligned with imbibing: Cinco de Mayo.

Read Next: How To Get the Most Value From Your Costco Membership in 2025

For You: 5 Things You Must Do When Your Savings Reach $50,000

According to market research company Numerator, U.S. consumers will spend the same or more on celebrating the margarita-friendly Mexican holiday, spending between $25 and $100 on supplies, including alcohol.

Sixty-one percent of those celebrating plan to spend the same as last year, while 22% plan to spend more. Food takes the top spot on the list, with 75% of those surveyed planning to buy it, but alcohol runs a decent second at 58% — 78% of them have their taste buds set on margaritas, while 51% lean toward beer.

Find Out: 5 Grocery Items To Buy Now Before Tariffs Raise Prices This Spring

This Cinco de Mayo spending contradicts the recent trend toward a sober lifestyle that saves thousands of dollars a year, according to studies. The average American saves between $200 to $300 a month if they drink cheap alcohol, according to the Addiction Group.

Here are some fun numbers around Cinco de Mayo:

• $600 million on beer. This is more than either Super Bowl and St. Patrick’s Day beer sales.
• $2.9 billion annually on margaritas. The lime-enhanced tequila drink makes up 14% of American spending on cocktails.
• 126 million liters. Americans drink a lot of tequila on May 5.

More From GOBankingRates

• 5 Luxury Cars That Will Have Massive Price Drops in Spring 2025
• 4 Things You Should Do if You Want To Retire Early
• 7 Wealth-Building Shortcuts Proven To Add $1K to Your Wallet This Month
• 5 Things You Must Do When Your Savings Reach $50,000

Sources:

• Fortune, “Cinco de Mayo may be boozier than New Year’s Eve and St. Patrick’s Day, a survey finds“
• Newsweek, “How Much Could You Save By Giving Up Alcohol?“
• The Addiction Group, “What Are the Chances of Sobriety Success?“
• USA Today, “What is Cinco de Mayo? What to know about Mexican holiday commemorating famous battle“
• Chain Store Age, “Numerator: Consumers to spend $25-100 on Cinco de Mayo supplies“
  

This article originally appeared on GOBankingRates.com: How Much Do Americans Spend on Alcohol For Cinco de Mayo?

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.