Meet Lucy Bedewi, the Founder behind My Write Hand Woman—a dynamic copywriting venture tailed for audacious women business owners who are striving to leave their mark and propel their brands to new heights.
Armed with a marketing degree and a passion for writing, Lucy’s entrepreneurial journey began right out of college amid the Covid-19 pandemic. After identifying the need for an alternative to traditional corporate writing, she embraced the uniqueness of authentic, human-centric brands. By taking this pioneering approach, she was able to craft copy that was raw, funny, poignant, and bold, attracting a roster of clients within weeks of getting her profile online. Lucy’s successful journey, marked by tenacity and an unwavering “why,” is a testament to her commitment of amplifying the voices of women who are truly changing the world.
We asked Lucy about the founding story behind My Write Hand Woman, the achievements she’s most proud of so far, and what she would tell her younger self if she were to start her entrepreneurial journey over again.
Q: Tell us the story behind your company’s founding. How and why did you start working on My Write Hand Woman?
A: I started my company fresh out of college in the pandemic. I’ve always loved writing, so graduating with my degree in marketing made copywriting feel like a perfect fit. I noticed that a lot of business writing was bland and corporate, but we were moving into an era where bold, human, and fun brands were on the rise. People want to buy from people, so I immediately specialized in copy that was funny, poignant, vulnerable, raw, memorable, and celebratory. This allowed me to cut through the noise and start signing clients within the first month of getting my portfolio online.
Q: Did you always know that you wanted to be an entrepreneur?
A: I didn’t always know I wanted to be an entrepreneur, but I think everyone around me always had a hunch. My mind always raced a million miles an hour with business ideas. When I was a teen, I wanted to invent a steam hat that could flat iron your hair in under three seconds. This would have gone horribly wrong, but I think this is a testament to how my mind was constantly innovating. I always want to do things differently. That’s why when I started scaling my copywriting business, I looked for new ways to bring high-quality messaging to women founders efficiently. This allowed me to go outside the traditional project-based model, productize messaging, and expand much faster.
Q: What’s been the hardest and most rewarding part of your entrepreneurial journey?
A: One of the toughest challenges has been being underestimated. Starting my business at 21 and using dancing reels to get the word out often make people think that my business is “cute.” I think a lot of women can relate to wanting to stay true to their personalities but also remaining professional. Instead of putting on power suits and showing up as the “expert,” I fully leaned into these uncomfortable feelings—growing my business into the motto, “Be successful because of your strong personality, not despite it.” Whenever I walk into a woman’s company, it’s my mission to help her tap into those big ideas, loud opinions, and fun personality traits to show up as her full self as opposed to a watered-down version.
Q: Have you felt like giving up? What made you persist?
A: I have absolutely felt like giving up. Slow months. A failed launch. Moving in a scary direction. Raising prices. These challenges and pivot points make you question it all sometimes. But what gets me through the doubt, fear, impostor syndrome, and exhaustion is my “‘why.” I show up for the women who are changing the world – the ones who are shifting the culture of work and supporting other women by showing up completely in their power. I feel so strongly about the impact messaging can have. So, even on the tricky days, I know my clients deserve my all to reach those massive milestones.
Q: We dare you to brag: What achievements are you most proud of?
A: I’m proud of being a six-figure business owner by the age of 22, sometimes reaching upwards of $30,000 in revenue in a month. I’m proud of working with a wide variety of clients, ranging from prominent coaches to innovative startups to world-famous bakeries to zesty e-commerce brands. I really credit my parents for their unwavering belief that I can do it. When I was working those 16-hour days in my childhood bedroom to get things off the ground, they were there helping brainstorm solutions at the dinner table. Also I saw what was possible from a very young age because of the strong women I follow online. When society tells you “do this, work here, and build your career like this,” surrounding your mind with people who say “that’s not the only way” is key to doing what some might think is just a ridiculous daydream.
Q: Have you discovered any underappreciated leadership traits or misconceptions around leadership?
A: I used to think being a leader meant being hyper-organized, having all of the answers, and providing lots of direction. This is not me. I often felt like I was falling short and failing my team and clients. But then I realized that being a good leader means knowing yourself and your leadership style, then creating a team and business structure that works for you. I give my team a lot of space to innovate, experiment, and even fail. I’ve created a culture of “you’re the expert, own your role.” I provide a space if questions come up, but hire based on trust. I feel like I've been able to shed the “leader cloak” that I used to think I had to wear and actually surround myself with people who do certain tasks better than I’ll ever do them.
Q: What would you tell your younger self if you were to start your entrepreneurial journey all over again?
A: To aim larger, faster. In the early days, I was so scared of being rejected or being “found out” that I wasn’t qualified for a project or opportunity. I would sometimes feel shaky before client calls if they were in an industry that was new to me. Looking back, I had nothing to fear. Persuasion, marketing, writing, and scaling a business through communication is my calling. And I’d want my younger self to believe in herself as much as her clients believed in her.
Lucy is a member of Dreamers & Doers, an award-winning community that amplifies extraordinary women entrepreneurs and leaders by securing PR opportunities, forging authentic connections, and curating high-impact resources. Learn more about Dreamers & Doers and get involved here.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
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Gesche Haas
Gesche Haas is the Founder/CEO of Dreamers & Doers, a private collective that amplifies the entrepreneurial pursuits of extraordinary women through visibility opportunities, resource exchange, and collective support.
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