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The Winning Formula: Bradley Lord

Published

Dec 17, 2025

About this Series

The Winning Formula

We invite high profile guests from around the sporting world, from athlete entrepreneurs to league executives, to discuss the similarities and through-lines between the sports and business world.

"What we focus on is trying to close the information gap as much as possible between being at the factory and being at track." Bradley Lord, Team Representative, ‪@MercedesAMGF1‬ Chief Communications Officer, reveals how communications, leadership, and culture come together to build a high-performing team in F1.

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