The Signal: Profound

AI is changing how customers discover and trust brands, and Profound is building the marketing infrastructure for that future. In this interview, Co‑Founder & CEO James Cadwallader shares why every company will soon care deeply about how AI talks about their brand, and why agents will become the operational layer of modern marketing. Profound already supports 10% of the Fortune 500 and major agencies with tools to monitor how brands appear across answer engines and take action to shape that narrative. With Profound Agents, the platform is moving beyond measurement into orchestration and automation, helping teams close the gap between strategy and execution.