Sales is Undergoing a Digital Transformation: It’s Called RevOps

Global enterprises that continue to grow year over year have a secret weapon against misalignment: it’s called Revenue Operations. This business function creates accountability at scale across all company growth initiatives by aligning every member of the sales, marketing and customer success organization around strategic goals, which are translated into actionable objectives for those teams.

In this episode of Club Revenue, Cisco’s Pilar Schenk discusses why leaders should use Revenue Operations as a strategic differentiator and how to align teams for maximum growth.