Driving Excellence: Purpose, People, and Performance with Marissa Andrada

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About this Series

Driving Excellence

With Byron Loflin

In the Driving Excellence video series, the Nasdaq Center for Board Excellence is joined by leaders who are reimagining solutions to problems, influencing business, and pursuing excellence. These leaders share their experiences and insights on corporate governance matters, best practices when inside and outside of the boardroom, and what they believe is key to driving excellence.

Marissa Andrada, Board Director and Chair of the Compensation, Governance & Nomination Committee at Krispy Kreme, joins Byron Loflin, Global Head of Board Advisory at Nasdaq, for a thoughtful discussion on the critical role boards play in shaping culture, aligning purpose, and driving long-term organizational performance. Drawing on her experience as a CHRO and director, Marissa shares practical insights on how boards can move beyond dashboards and surveys to truly understand organizational health, talent, and resilience—especially amid disruption and AI-driven change.

Watch this Driving Excellence episode to find out:

  • Why purpose and values should be embedded in strategy—not treated as standalone statements
  • How boards can better assess culture by connecting people metrics, customer experience, and business outcomes
  • What signals indicate true alignment between purpose, people, and performance
  • How boardroom conversations are evolving in response to AI, risk, and organizational resilience
  • Why deeper engagement with talent, succession planning, and board self-reflection strengthens governance

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