Behind the Bell: Potbelly

In this episode of Behind the Bell, Potbelly CEO Robert D. Wright joined us at Nasdaq to celebrate and reflect on how being #NasdaqListed has helped the company grow 430 locations across 32 states.

Transcript:

When you can have a restaurant experience that really elevates your day, even if it's in a small way, you walk away with that delighted feeling, that's what we're trying to provide to every customer that comes through every Potbelly.

Our mission at Potbelly is really quite simple. It's to delight our customers with great food and good vibes, and that good vibes is that service experience that you feel when you come into our shop, or even through our digital shop.

In the last three years, we've pivoted to franchise unit development, and we're very excited about what that means for the brand. We have 430 locations that are spread across the U.S. in 32 states.

When you make a sandwich fresh for someone. You take the time to toast it properly. You take the time to add the ingredients that they want and customize it the way they want.

And you can replicate that online, so it’s reminiscent of the experience they have in the shop, you begin to differentiate yourself.

Trading with Nasdaq is a massive part of what makes us successful over the long term. But at the heart of the restaurant business is always going to be the food, and the service.