Global Perception Practice

helps you understand how your company is perceived by key stakeholders

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Why a Nasdaq Perception Study?

Access to proprietary intelligence

Nasdaq’s global proprietary data informs our outreach efforts

Capital markets brand resonance

Nasdaq’s global brand recognition in the capital markets makes us a trusted partner with the buy side

Actionable insights and recommendations

Our team will provide detailed insights and recommendations that your team can present to your Executive team or Board

​​​​​​Our Nasdaq Global Perception practice provides candid market perspectives, context within the evolving investment landscape, and actionable insights to add value to your engagement with the financial community and enhance their perception.


 

Global experience across different market caps and sectors

Global reach is important, and with clients in 26 countries and growing Nasdaq is the premier partner for global perception studies.

Perception Map

 

Interested? Learn More.

Download the Perception Studies factsheet for more information about this Nasdaq IR solution.

Why Nasdaq?

Different from other perception research providers

  • A recognized and trusted partner

    Does your new executive team understand the current sentiment in the shareholder base?

  • Consultative & customer-centric

    How are Investors receiving your shift in strategy?

  • Access to Nasdaq proprietary intelligence

    Do you and your management team understand how investors view your capital deployment practices?

  • Diverse set of client engagements

    Conducting a study before an event can help you understand the message investors would like to have discussed in greater detail. Conducting a study post-event can help understand whether the event was a success.

Hear from a Client
We are very happy with our experience with the Nasdaq Global Perception team. They did a comprehensive perception study for us, and cooperated closely with us in developing the questionnaire and the target group of investors, both holders and non-holders.
Nils Paellmann, Head of IR, T-Mobile
Intro to an IRO
Nasdaq IR Intelligence is highlighting the Investor Relations Officers who have performed beyond the traditional role of the IRO.
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Understand your investor sentiment.

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Nasdaq IR Intelligence Resource Library

  • Global Perception Factsheet

    Factsheet

    Global Perception Factsheet

    Learn more about global perception studies with Nasdaq.

    Data is currently not available
  • ESG Pulse Factsheet

    Factsheet

    ESG Pulse Factsheet

    Learn more about ESG Pulse.

    Data is currently not available
  • Data-Driven IR: Using Analytics to Measure IR Success

    Whitepaper

    Data-Driven IR: Using Analytics to Measure IR Success

    Download the latest report from Nasdaq IR Intelligence to understand how today’s data-driven IRO is using data and analytics to redefine their investor outreach strategies.

    Data is currently not available
  • Taking Charge as an IRO: The Market's Call for Proactive Efforts

    Whitepaper

    Taking Charge as an IRO: The Market's Call for Proactive Efforts

    Investment professionals expect to be kept apprised of broader industry trends, and macro factors that could potentially impact the investment case. Download this paper to gain insight into how to improve proactive efforts with the investment community.

    Data is currently not available
  • Activism and Proxy Voting in 2019

    Whitepaper

    Activism and Proxy Voting in 2019

    Shareholder activism is increasingly global in reach and companies are coming under the spotlight over a wide range of issues; from environmental, social and governance (ESG) practices and increased transparency, to director elections and remuneration.

    Data is currently not available
  • Year in Review: 2018 European Equity Markets and 2019 Preview

    Year in Review

    Year in Review: 2018 European Equity Markets and 2019 Preview

    2018 was a challenging year for European equity markets. Trade tensions and geopolitical uncertainty hit market sentiment and performance. It was the worst year since the financial crisis for European equities, but will 2019 show improvement? Read more.

    Data is currently not available
  • MiFID II, Investor Relations, and The Evolution of Corporate Access

    Whitepaper

    MiFID II, Investor Relations, and The Evolution of Corporate Access

    Regardless of how investors have utilized the sell side for corporate access historically and how they intend to do so going forward, corporates and investment managers continue to place importance upon direct interactions in their decisionmaking process.

    Data is currently not available
  • From Issuing to Trading: The Current Environment for European Equity Capital Markets

    Whitepaper

    From Issuing to Trading: The Current Environment for European Equity Capital Markets

    Data is currently not available
  • Bridging The Gap: How Behavioral Finance & The Analytics Hierarchy Is Reshaping IR

    Whitepaper

    Bridging The Gap: How Behavioral Finance & The Analytics Hierarchy Is Reshaping IR

    For listed companies and those deciding to list, staying on top of ongoing trends, like how to approach the rise of passive investors, the increasing importance of ESG, and the impact of an evolving regulatory framework, is vitally important.

    Data is currently not available
  • There Is Nothing Quiet About Being Passive Part 2: How the Evolution of Risk Management Has Altered the Activist Mindset

    Whitepaper

    There Is Nothing Quiet About Being Passive Part 2: How the Evolution of Risk Management Has Altered the Activist Mindset

    Recent developments mark a new chapter that not only redefines the scope of activism, but also the guiding principles that dictate investor outreach best practices.

    Data is currently not available
  • Stay Ahead of the Proxy Season Curve

    Whitepaper

    Stay Ahead of the Proxy Season Curve

    With the importance of proxy season, these are key themes that Investor Relations (IR) teams may wish to keep top of mind as they look to navigate this time of year with their internal counterparts.

    Data is currently not available
  • Active Replacing Passive – The Reclassification of Index Investors

    Whitepaper

    Active Replacing Passive – The Reclassification of Index Investors

    Index investors continue to evolve at a noticeable pace, with the latest development resulting in a revised paradigm that emphasizes the active supervision over their investment decision-making process, and corporates must adopt the new paradigm.

    Data is currently not available

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