Non-traditional Exchanges & New Markets

Marketplace capabilities for marketplaces, everywhere.

This Solution Helps

  • Corporates
  • Startups
  • Digital Assets

Nasdaq's marketplace platform provides next-generation marketplace capabilities to industries beyond capital markets that are based on the rigorous regulatory, reliability and security standards of the financial industry.

Marketplaces are in our DNA and the mission-critical technologies that drive them are core to everything we do.

Nasdaq’s technology serves as the foundation for entrepreneurs creating new marketplaces or for existing marketplaces, that are looking to capitalize on real-time, multi-party price formation and negotiation to increase market participation, liquidity and product and services offering value. Used by 120+ of the most technologically advanced marketplaces on the planet – from traditional capital markets to advertising, to gaming and wagering, travel points and insurance – Nasdaq provides the technology required to reliably scale for large volumes of transactions and participants at high velocity.

Current Uses of Nasdaq Technology


NYIAX has leveraged the Nasdaq Financial Framework to introduce an online marketplace for advertisers and publishers buy, sell, and re-trade contracts, therefore reducing the complexity of media planning, purchasing, and reconciliation.

Read more


Extraordinary Re chose Nasdaq technology to create a liquid platform to handle a broad range of insurance liabilities and make them available and attractive to institutional investors

Download the case study


Leveraging Nasdaq’s Longitude, race operators and sports organization can create new bet types and operate more transparent marketplaces.

Learn more about Longitude


Shipping and logistics managers and travel bookings and ticket organizations can also benefit from the Nasdaq Financial Framework’s ability to transparently manage complex data and create new markets

Learn more

Technology & Services Support across the Asset Lifecycle

A single platform to manage all of your marketplace needs

  • Marketplace Creation

    Manage the major components of market creation including market and customer access, governance model, and complete data management framework and solution architecture - the platform's overall security, reliability and scalability - through the marketplace platform.

  • Price Discovery

    Issue assets, negotiate pricing in real-time between buyers and sellers, provide transparent pricing information to involved parties, and safely exchange assets using a variety of market and matching models.

  • Transaction Resolution

    Safely and securely manage the ownership transfer, delivery and payment for goods and services from one party to another.

  • Marketplace Advisory

    Leverage Nasdaq's deep marketplace expertise to help guide development of governance, business and operating models as well as frameworks for market integrity and market participation.

Benefits of our marketplace platform for new markets & non-traditional exchanges


Experience in exchanging and transferring multiple asset types, from simple to complex


Transparency across the transaction lifecycle between buyers, sellers and marketplace participants


Multi-party price formation, and trusted ways to transfer assets

Handles complex data

Ability to manage complex data and normalize various formats, while also optimizing workflows between multiple systems


Cloud-enabled solutions reduce cost and time-to-market for new marketplaces


Blockchain expertise and solutions allow marketplaces to benefit from the inherent security and efficiency advantages of the blockchain

Technology for Innovative Marketplaces

Cloud-optimized Trading for New Markets

Universal Matching Service

Jul 22, 2019

Resource Center

  • Building a Marketplace that Scales

    Building a Marketplace that Scales

    Data is currently not available
  • Nasdaq Decodes: Tech Trends 2019

    Nasdaq Decodes: Tech Trends 2019

    Data is currently not available
  • Nasdaq Financial Framework for Marketplaces Brochure

    Nasdaq Financial Framework for Marketplaces Brochure

    Data is currently not available
  • Nasdaq Financial Framework Overview

    Nasdaq Financial Framework Overview

    Data is currently not available
  • Cloud-optimized Matching & Trading


    Cloud-optimized Matching & Trading

    Universal Matching Service

    Data is currently not available
  • Extraordinary Re: Investing in the Risks of Today’s Connected Economy

    Extraordinary Re: Investing in the Risks of Today’s Connected Economy

    Data is currently not available

Seamless Integration with the Nasdaq Financial Framework

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