Asset Managers / Insights

Brand awareness is an important factor in the growth and long-term success of asset managers seeking to raise institutional assets. Brand awareness simultaneously addresses the questions of how willing asset owners and consultants are to turn to your firm and how interested they are in your various offerings. Awareness is an early stage in an asset owner’s path to successfully completing a mandate. Furthermore, it can impact asset owners’ decisions to maintain allocations and consultants’ desire to continue recommending managers.

Managers effective in creating brand awareness stand out from their peers, an advantage when competing in a crowded industry. In an attempt to quantify this intangible, we use a metric based on both asset owner and consultant activity on the Nasdaq eVestment database as a proxy for brand awareness at the combined firm and product levels. In this report we provide details on the metrics for determining Nasdaq eVestment Brand Awareness Rankings and list the highest ranked asset management firms globally, regionally, and by asset class.

BELOW ARE THE Q3 2025 INDUSTRY LEADERS

The firms that showed up most frequently in our rankings across multiple categories. These managers stand out within the institutional community because their brand awareness is high among asset owners, high among consultants, high by region where these clients sit, and high by the different asset classes in which they operate. These firms have truly exceptional brand awareness within the institutional community. Download the full report to see asset manager rankings by firm size, region, and asset class categories.