What are Nasdaq eVestment Brand Awareness Rankings?

The Nasdaq eVestment Brand Awareness Rankings measure and rank thousands of asset management firms using data‑driven insights from real research activity by thousands of institutional investors and consultants on the Nasdaq eVestment platform. Updated quarterly, the rankings show how firms compare to peers by size, region, and asset class.

Why Brand Awareness Matters

Institutional investors and consultants research asset managers long before mandates are awarded. Brand awareness plays a critical role in this early stage, influencing which firms are considered, which products are reviewed, and which managers remain top‑of‑mind over time.

The Nasdaq eVestment Brand Awareness Rankings help asset managers:

• Understand how their firm and products are researched by asset owners and consultants
• Benchmark brand visibility against direct peers
• Identify strengths and gaps by region and asset class

All rankings are derived from observed institutional research behavior, not surveys or self‑reported data. Through the Nasdaq eVestment Advantage solution, managers can explore deeper insights into how asset owners and consultants engage with their firm and product profiles, including screening activity and broader research behavior.

What Data Is Used?

The rankings are powered by large-scale institutional research activity on the Nasdaq eVestment Analytics platform, including:

• 5,000+ institutional asset owners and investment consultants
• 200,000+ product profile reviews per quarter
• Research from 50+ countries and territories

The Nasdaq eVestment platform hosts over 29,000 public markets and hedge fund strategies, including equity, fixed income, and multi‑asset products, from more than 4,300 asset management firms, all actively available for in‑depth institutional research and analysis.

The institutional research activity reflected in the rankings comes from a diverse range of firm types, including investment consultants, corporate pensions, public pensions, endowments, foundations, family offices, insurers, manager‑of‑managers, sovereign wealth funds, superannuation funds, and union or multi‑employer plans.

How Are the Rankings Calculated?

Brand Awareness is calculated using two core metrics:

• Firm Awareness: the number of unique asset owners and consultants researching a manager
• Product Awareness: the average number of product profiles reviewed per researcher

These metrics are combined and ranked by decile across multiple categories:

• Firm Size: Emerging, Mid‑Sized, and Large Managers
• Region: Americas, EMEA, and APAC
• Asset Class: Equity, Fixed Income, Multi‑Asset, and Hedge Funds
• Single‑Product Managers: evaluated using a tailored methodology

Each category also includes separate insights for asset owner and consultant research behavior.

Why Rankings Change Over Time

Rankings are relative and can shift due to:

• Changes in competitor research activity
• Differences between firm‑level and product‑level interest
• Market trends affecting demand for specific asset classes

How Can Firms Improve Brand Awareness?

Firms with complete and up‑to‑date product profiles consistently attract more institutional research. Regular data population and maintenance is one of the most effective ways to improve visibility over time. If your firm needs support with data population on the Nasdaq eVestment platform—or across other databases—Nasdaq eVestment Omni can assist.

Explore the Full Rankings and Insights

Download the full Nasdaq eVestment Brand Awareness Rankings Report to see:

• Top‑ranked asset management firms by size, region, and asset class
• Rankings based on actual research activity by institutional asset owners and investment consultants
• A data‑driven snapshot of brand awareness rankings across global, regional, and asset‑class segments