HelloFresh Adds Beyond Meat® to Its Menu Line-Up

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Introduction of the Beyond Burger™ Brings More Plant-Based Options to HelloFresh’s Meal Kit Customers Across North America

NEW YORK--(BUSINESS WIRE)-- HelloFresh SE (HFG) - the leader in delivering delicious ingredients and easy-to-follow recipes to households worldwide, today announced the introduction of the Beyond Burger™ from Beyond Meat, a market leader in the plant-based meat category. Offered as part of HelloFresh’s premium Craft Burger collection, HelloFresh customers can now order the first recipe Goudalicious Beyond Burgers™ paired with Potato Wedges and Creamy Mustard Aioli, which will begin shipping to customers nationwide the week of September 14, 2019.

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HelloFresh Adds Beyond Meat® to Its Menu Line-Up (Photo: Business Wire)

HelloFresh Adds Beyond Meat® to Its Menu Line-Up (Photo: Business Wire)

“We are always looking to expand our menu offerings and provide customers with exciting, new recipe choices that appeal to a variety of palates and eating preferences,” said Marcel Comtois, Vice President of Procurement, HelloFresh US. “With the addition of the Beyond Burger to our menus, we’re excited to give our home cooks the opportunity to discover new ways of cooking delicious burgers using this innovative plant-based protein.”

With less total and saturated fat than an 80/20 beef burger, the Beyond Burger is the world’s first plant-based burger designed to look, cook, and satisfy like beef but is made without GMOs, soy, or gluten. The Beyond Burger has 20g of plant protein derived from a blend of peas, mung beans and brown rice. HelloFresh’s Goudalicious Beyond Burgers™ are topped with a caramelized onion jam, creamy aioli, melted gouda, and served with seasoned potato wedges.

“We’re very pleased to partner with HelloFresh to bring the Beyond Burger to more families across North America,” said Ethan Brown, Beyond Meat Founder & CEO. “We know that tasting is believing, and this partnership will enable more consumers to experience the meaty taste and juicy texture of the Beyond Burger while enjoying the added nutritional and environmental benefits of consuming plant-based protein.”

The Beyond Burger is also available on HelloFresh Canada menus and launched as of July 2019. To order the new recipe or for more information, please visit www.hellofresh.com or follow us on Facebook, Instagram, or Twitter.

About HelloFresh

HelloFresh SE is the leading global meal-kit company and operates in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada and New Zealand. HelloFresh delivered 65.6 million meals to 2.48 million active customers worldwide in Q1 2019 (January 1 - March 31, 2019). HelloFresh was founded in Berlin in November 2011 and went public on the Frankfurt Stock Exchange in November 2017. HelloFresh has offices in New York, Berlin, London, Amsterdam, Zurich, Sydney, Toronto and Auckland.

About Beyond Meat

Beyond Meat, Inc. (NASDAQ:BYND) is one of the fastest growing food companies in the United States, offering a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat has a mission of using simple, plant-based ingredients applied in fresh ways to replicate the taste, texture and other sensory attributes of popular animal-based meat products while offering the nutritional and environmental benefits of plant-based proteins. Beyond Meat's brand commitment, "Eat What You Love," represents a strong belief that by eating its portfolio of plant-based proteins, consumers can enjoy more, not less, of their favorite meals, and by doing so, help address concerns related to human health, climate change, resource conservation and animal welfare. Beyond Meat's portfolio of fresh and frozen plant-based proteins are sold at more than 53,000 retail and foodservice outlets worldwide. Visit www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook, Instagram and Twitter.

View source version on businesswire.com: https://www.businesswire.com/news/home/20190819005038/en/

Kim Straus Kim.straus@hellofresh.com

Source: HelloFresh SE

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