Wix.com Ltd WIX recently announced a new feature — Google Ads with Wix — to help users to create Google Ads campaigns from the Wix platform. The feature will also allow users to tailor ad settings according to their requirements.
Further, this will help in creating ad content. By creating a campaign within Wix platform will be helpful for clients in tracking traffic, lead and revenues generated from their campaign.
The new feature will help users to work out a budget for the campaign. This will also help to adjust the campaign depending on the keyword themes that users set, highlighted WIX.
Wix.com Ltd. Price and Consensus
Wix.com Ltd. price-consensus-chart | Wix.com Ltd. Quote
Moreover, users will gain from precise ad conversion tracking which is embedded into their website. This also will eliminate the need to manually set up data flow, added WIX. Users will get data and performance report of the campaign, along with suggestions to enhance it for delivering better outcomes.
Currently, Google Ads with Wix feature is available to premium users with a connected domain and published site.
Headquartered in Tel Aviv, Israel, Wix is a cloud-based web development platform. It offers solutions that enable businesses, organizations, professionals and individuals to develop customized websites and application platforms.
WIX recently reported impressive first-quarter 2023 results. Non-GAAP earnings were 91 cents per share, exceeding the Zacks Consensus Estimate of 23 cents. The company had incurred a loss of 72 cents in the previous-year quarter.
Total revenues increased 10% year over year to $374.1 million and beat the Zacks Consensus Estimate of $368.9 million. On a constant currency basis, total revenues were $376.4 million, up 10% year over year.
As of Mar 31, registered users were 248 million while bookings of $414.9 million improved 6% year over year. The non-GAAP gross margin expanded 470 basis points to 67%, driven by improving gross margins across Creative Subscriptions and Business Solutions segments.
On the back of strong first-quarter results, management now anticipates 2023 revenues to grow 10-11% and in the range of $1,522-$1,543 million (earlier view: growth of 9-11% and in the range of $1,510-$1,535 million).
Zacks Rank & Other Stocks to Consider
Currently, Wix carries a Zacks Rank #2 (Buy).
Some other top-ranked stocks in the broader technology space are Badger Meter BMI, Simulations Plus SLP and Blackbaud BLKB. All stocks carry a Zacks Rank #2. You can see the complete list of today’s Zacks #1 (Strong Buy) Rank stocks here.
The Zacks Consensus Estimate for Badger Meter’s 2023 earnings has increased 4.7% in the past 60 days to $2.69 per share. BMI’s earnings beat the Zacks Consensus Estimate in the last four quarters, the average being 5.3%. Shares of BMI have surged 81.8% in the past year.
The Zacks Consensus Estimate for Simulations Plus’ fiscal 2023 earnings has improved by 1 cent in the past 60 days to 66 cents per share. Shares of SLP have lost 6.9% in the past year.
The Zacks Consensus Estimate for Blackbaud’s 2023 earnings is pegged at $3.68 per share, up 7.3% in the past 60 days. The long-term earnings growth rate is anticipated to be 10.4%.
Blackbaud’s earnings beat the Zacks Consensus Estimate in the last four quarters, the average being 10.4%. Shares of BLKB have gained 15.3% in the past year
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