What happened
Shares of Pacific Ethanol (NASDAQ: PEIX) are rocking Wednesday, up 14.5% at 11:45 a.m. EST.
But wait: Did I get that name right?

Image source: Getty Images.
So what
This morning, Pacific Ethanol announced that effective yesterday, it has changed its corporate name to Alto Ingredients. Most financial data providers haven't clued into the switch just yet (or they're waiting until tomorrow, when the Nasdaq is supposed to officially change its reporting data), but investors still seem pretty excited about it already.
As the now-renamed Alto explained, it chose the new name to represent a new focus on producing alcohol for products such as cleaning solutions and pharmaceuticals, as opposed to the company's previous, money-losing focus on producing ethanol as a fuel additive.
Now what
The company isn't getting out of the fuel business entirely, however. Alto says it will continue to process corn into high-protein feed, pet food, and renewable fuel as well.
It remains to be seen whether the new focus on sanitizers and disinfectants will produce enough profit to consistently offset losses from the legacy ethanol biz, but for the first time since late 2016, the company did manage to achieve back-to-back profits in the second and third quarters of 2020. Investors today seem to be betting it will do it again in the fourth quarter and beyond.
The company plans to change its Nasdaq ticker symbol to ALTO to match its new name on Feb. 1.
10 stocks we like better than Pacific Ethanol
When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.*
David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and Pacific Ethanol wasn't one of them! That's right -- they think these 10 stocks are even better buys.
*Stock Advisor returns as of November 20, 2020
Rich Smith owns shares of Pacific Ethanol. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.