What happened
Shares of Dollar General (NYSE: DG) were falling today on mounting evidence that low-income consumers are struggling with inflation and that the company is up against difficult comparisons with the quarter a year ago, when Americans received stimulus checks last March. One analyst also lowered its rating on the discount retailer.
As of 11:56 p.m. ET on Friday, the stock was down 6.7%.

Image source: Dollar General.
So what
Last night, Ross Stores (NASDAQ: ROST) was the latest discount retailer to serve up a subpar earnings report as the off-price apparel chain said comparable-store sales fell 7% and earnings per share (EPS) declined 28%. Ross also missed estimates on the top and bottom lines and cut its guidance for the year.
It was the latest data point showing weakness in discount retail, coming after Walmart and Target both plunged on their earnings reports, while Kohl's also reported a decline in sales.
Since Dollar General is focused on the lower-income consumer, it seems like a good bet that the company also experienced a sales decline in its first quarter.
This morning, Gordon Haskett Research Advisors downgraded the stock from buy to hold with analyst Chuck Grom saying the stock could experience some EPS weakness this year, given what's happened to its peers. Grom nonetheless commended the business model and management team, implying he still likes the stock over the long term.
Now what
Dollar General will report earnings next Thursday. Analysts are expecting revenue to increase 4% to $8.7 billion, but they see EPS falling from $2.82 in the quarter a year ago to $2.33.
Wall Street may lower its estimates on Dollar General following the fallout in the retail sector this week, but the good news for investors here is that much of the downside in the earnings report should already be priced in.
10 stocks we like better than Dollar General
When our award-winning analyst team has a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.*
They just revealed what they believe are the ten best stocks for investors to buy right now... and Dollar General wasn't one of them! That's right -- they think these 10 stocks are even better buys.
*Stock Advisor returns as of April 27, 2022
Jeremy Bowman has positions in Target. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.