Video game engine company Unity (NYSE: U) reported fourth-quarter results that should make investors squirm. Total revenue plunged 25% year over year, while revenue in the Create Solutions segment tumbled 47%. Even excluding the impact of the termination of a deal with Wētā FX, Create Solutions revenue would have still been down 20%. Grow Solutions, which covers Unity's advertising business, suffered a smaller 5% revenue decline.
Much of Unity's sales decline was driven by the company's portfolio reset, which saw Unity exit businesses and simplify its operations. A big decline was expected, and the company actually beat analyst expectations. However, Unity's guidance for the first quarter was unequivocally disappointing. The company guided for a steep sequential revenue decline that fell far short of analyst estimates.
Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Learn More »
While Unity's guidance was awful, the stock surged on Thursday. There's no telling whether this rally will hold, but there were some signs within Unity's results that point to the start of a turnaround.
Green shoots are popping up
Unity officially scrapped its Runtime Fee late last year, which was set to charge developers based on the number of game installs. Instead, the company boosted subscription pricing for its larger customers. Even with the higher pricing, Unity has picked up the pace of closing new deals and renewals. Subscription revenue was up 15% year over year in the fourth quarter, aided by the launch of Unity 6.
Beyond gaming, Unity is targeting various industries that need top-notch 3D visualization software. Unity reported a 50% increase in revenue within its industry segment, with notable new customers including Toyota and RTX. Unity doesn't disclose industry-related revenue, so the total is likely still small. But selling to non-gaming companies is a major long-term growth opportunity.
In the advertising business, Unity is working feverishly to rebuild its tech stack and improve the platform for its customers. Unity will begin migrating its ad network to Unity Vector, its new artificial intelligence (AI) platform, toward the end of the first quarter. Vector uses self-learning AI models and data from across Unity's business to better optimize ad performance and produce better outcomes for advertisers.
Turning around the advertising business will take time. Unity CEO Matthew Bromberg was quick to say that the benefits of the Vector platform won't flow through to the company's results immediately. Unity is being cautious with its first-quarter outlook to reflect the fact that rebuilding the advertising business will likely be a long process.
Even with revenue plunging and net income deeply negative, Unity is producing positive free cash flow. Large amounts of stock-based compensation and the amortization of intangible assets from acquisitions are the main reason for the gap between earnings and cash flow. The quality of Unity's cash flow may not be great, but it's boosting the company's balance sheet and buying it more time to turn things around. Unity had just over $1.5 billion in cash at the end of 2024.
A turnaround stock for long-term investors
Unity's game engine is ubiquitous in the industry, along with Epic Games' Unreal Engine. With the Runtime Fee canceled and the process of rebuilding trust with developers underway, Unity is taking the right steps to prevent an exodus to alternatives.
Based on the company's current results, Unity's market capitalization of around $11 billion makes little sense. However, if you fast-forward a few years, that $11 billion price tag could look like a steal. Unity's dominant position in the video game engine market, coupled with huge upside in the underperforming advertising business, makes Unity an interesting turnaround stock.
A lot still must go right for Unity, and unexpected setbacks could derail the comeback. Unity remains a risky stock, but one with the potential to deliver outsized returns. For investors willing to buy and hold through a turbulent period, Unity looks like a bet worth taking.
Don’t miss this second chance at a potentially lucrative opportunity
Ever feel like you missed the boat in buying the most successful stocks? Then you’ll want to hear this.
On rare occasions, our expert team of analysts issues a “Double Down” stock recommendation for companies that they think are about to pop. If you’re worried you’ve already missed your chance to invest, now is the best time to buy before it’s too late. And the numbers speak for themselves:
- Nvidia: if you invested $1,000 when we doubled down in 2009, you’d have $363,307!*
- Apple: if you invested $1,000 when we doubled down in 2008, you’d have $46,607!*
- Netflix: if you invested $1,000 when we doubled down in 2004, you’d have $552,526!*
Right now, we’re issuing “Double Down” alerts for three incredible companies, and there may not be another chance like this anytime soon.
*Stock Advisor returns as of February 3, 2025
Timothy Green has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Unity Software. The Motley Fool recommends RTX. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.