Spotify (SPOT) is launching an advertising exchange to help scale its automated ad offerings and the focus will be on video to start, Sara Fischer of Axios reports, citing three sources familiar with the effort. The new exchange, internally called Spotify Ad Exchange, can be plugged into various demand-side platforms to help connect advertisers directly to their inventory, according to Axios. Spotify’s first partner is Trade Desk (TTD), the website adds. The partnership, for now, is focused on connecting Trade Desk’s North American advertising clients to Spotify’s video ad inventory, it adds.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
See the top stocks recommended by analysts >>
Read More on SPOT:
- Spotify price target raised to $438 from $399 at Rosenblatt
- Spotify price target raised to $490 from $440 at KeyBanc
- Spotify rolling out music videos across 85 additional markets
- Spotify Technology (NYSE:SPOT) Raises Prices in Canada
- Spotify price target raised to $385 from $360 at Barclays
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
