Earlier, Snap (SNAP) stated in a company blog: “We’re excited to continue supporting creators and announce a new, unified Monetization Program which not only places ads within a creator’s Stories and now, longer Spotlight videos as well. With Spotlight viewership up 25% year-over-year, there is a unique and growing opportunity for creators to monetize this format in the same way they do with Stories. Beginning February 1, 2025, eligible creators will be able to monetize Spotlight videos longer than 1 minute. As part of the unified program, creators may be eligible for invitation… We remain committed to evolving and expanding the total rewards available to creators, from Snap’s Monetization Program to the Snap Star Collab Studio, and more.”
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