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SAP Launches Advanced SAP ASE for Complex Transactions

SAP SESAP recently released an enterprise edition of SAP Adaptive Server Enterprise ("SAP ASE") that will positively transform "transaction-intensive" applications across a broad range of industries.

Currently, the digital economy has been experiencing complex transactions round the clock, which calls for immediate modernization. This, we believe, will particularly help SAP's offerings to gain rapid market traction.

SAP ASE enterprise edition comes with additional features like "MemScale option", "always-on option" and "workload analyzer option", marking considerable improvement over the prior version. Also, these features make the SAP ASE highly reliable, more efficient and cost-effective, and hence ideal for conducting complex transactions in the dynamic digital economy.

As per ServerWatch, SAP ASE comes after the top three global enterprise database systems, namely, Oracle's ORCL RDBMS, Microsoft's MSFT SQL server and IBM's IBM DB2. SAP's management believes that SAP SE's enhanced features will allow it to gain customers from a broad spectrum of industries including financial services, telecommunications, retail, healthcare and transportation, thereby boosting its profitability and market share, going forward.

Gartner's research report points out that in 2015, enterprise software market will witness the maximum increase in spending (around 5.5%) under the overall IT expenditure in digital economy.

Moreover, Gartner predicts price competition in cloud business, with that of database management systems expected to peak in the coming years. Under such circumstances, SAP's decision to come up with an advanced version of ASE is only rational as it will help the company strengthen its market position.

However, stiff rivalry in the IT services industry, coupled with the ongoing economic sluggishness in some of its key markets, pose significant threats to the company's financial performance in the near term. Also, rapid technological changes in the software market add to its woes. As a result, the company currently carries a Zacks Rank #3 (Hold).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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