Needham keeps a Buy rating and $100 price target on Roku (ROKU) while naming the stock the firm’s Top Pick in Media for 2025. For media stocks, the two most important upside valuation drivers in 2025 will be connected TV – CTV – ad growth and industry consolidation, and Roku benefits from both, the analyst tells investors in a research note. Roku’s installed base will grow to nearly 100M homes by 12/31/25, reaching about 200M viewers, with CTV ad revenue growth estimated at 16% y/y in 2025 to $33B, Needham adds. The firm further notes that Roku’s first-party data is a hidden asset never separately monetized, and LLM firms -large language models – will pay ever more for large 1st-party data sets.
Stay Ahead of the Market:
- Discover outperforming stocks and invest smarter with Top Smart Score Stocks
- Filter, analyze, and streamline your search for investment opportunities using Tipranks' Stock Screener
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
See today’s best-performing stocks on TipRanks >>
Read More on ROKU:
- Alphabet (GOOGL) Brings Gemini AI to Third-Party Smart TVs at CES 2025
- Universal Ads Looks to Give Comcast (NASDAQ:CMCSA) an Edge
- Roku launches Roku Data Cloud
- Roku, FreeWheel expand programmatic partnership
- Roku expects to continue doing business with Walmart, says UBS
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
