In 2025, the quantum-computing industry gained serious momentum. Private and public players accelerated both hardware development and policy support. Companies like IonQ IONQ, D-Wave Quantum QBTS and Rigetti pushed forward with more reliable qubits, stronger cloud offerings and growing commercial traction, while investor interest surged. On the policy front, the Trump administration moved aggressively to cement quantum as a national priority; reports in September indicated that the White House was preparing executive actions to drive federal adoption of quantum information science and mandate post-quantum cryptography across agencies.
At the same time, capital flowed into thematic vehicles. The Defiance Quantum Computing ETF QTUM, which holds a diversified basket of pure-play quantum companies, crossed the $2 billion assets under management (AUM) mark in 2025 and has delivered roughly 25% year-to-date returns, underlining how strongly investors are embracing this long-horizon, high-conviction bet.
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Meanwhile, large-cap technology companies also intervened decisively. IBM IBM advanced its System Two and fault-tolerance roadmap, Google strengthened its algorithmic breakthroughs, Amazon deepened its Braket quantum-cloud integrations and NVIDIA NVDA expanded its quantum-classical AI stack. Their aggressive investments signaled that hyperscalers view quantum as a strategic frontier, further validating the industry’s commercial potential and accelerating its trajectory.
Where Should Investors Allocate to Gain Bigger Returns
Strengths and Risks of Pure-Plays: IonQ remains the most prominent pure-play. In the third quarter of 2025, it posted $39.9 million in revenues, 37% above guidance and 222% year-over-year growth. The company achieved a world-record 99.99% two-qubit gate fidelity, a major technical milestone. After a $2 billion equity increase in October, this Zacks Rank #3 (Hold) stock’s cash position reached $3.5 billion, giving it a meaningful runway despite a $1.1 billion quarterly net loss.
D-Wave also showed momentum, reporting $3.7 million in third-quarter revenues (doubling year over year) and securing a €10 million Advantage2 annealer sale in Italy, evidence that commercial adoption continues to widen. D-Wave also carries a Zacks Rank #3.
Still, pure-plays carry notable risks in the form of high cash burn, heavy execution dependence on technical progress and potential shareholder dilution from the frequent capital raises needed to stay competitive.
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Strengths and Risks of Bigwigs in Quantum: IBM, a Zacks Rank #3 stock, remains the most advanced big-tech quantum player. In November 2025, it introduced the Quantum Nighthawk processor, 120 qubits with 218 tunable couplers, enabling circuits roughly 30% more complex than previous generations and unveiled Loon, designed with the core components needed for future fault-tolerant systems. IBM continues to target quantum advantage by 2026 and fault-tolerant quantum computing by 2029, supported by its Starling architecture for a future quantum data center and its advancement to Stage B of DARPA’s Quantum Benchmarking Initiative.
Other big tech companies are also strengthening their quantum push. Google demonstrated its “Quantum Echo” algorithm on the 105-qubit Willow chip, reporting a 13,000x speed-up over classical simulation. Meanwhile, NVIDIA, a Zacks Rank #2 (Buy) stock, has become a leading name in quantum–classical integration. NVDA’s CUDA-Q (formerly QODA) platform and cuQuantum libraries are being adopted across national labs and startups, enabling GPU-accelerated quantum simulation and hybrid workflows. NVIDIA’s quantum partnerships with hardware makers and cloud providers position it as a key enabler for practical, near-term quantum workloads.
Despite this progress, big tech faces risks. capital reallocation if quantum fails to deliver near-term returns, architectural competition across platforms (superconducting, trapped-ion, neutral atom), and ambitious milestone timelines that could slip, potentially tempering long-term quantum upside.
Final Verdict: Where Should Investors Place Their Bets?
Pure-plays like IonQ and D-Wave offer the highest upside because their valuations are directly tied to quantum breakthroughs, but they also carry steep risks, volatile revenue trajectories and heavy dilution. Meanwhile, giants like IBM, Alphabet, Amazon and NVIDIA provide a far more stable way to benefit from quantum’s long-term rise, supported by diversified cash flows, deep R&D engines and growing influence over the quantum-AI stack. Investors seeking asymmetric returns can take modest, long-horizon positions in pure-plays, while those prioritizing risk-adjusted performance should lean more heavily toward big tech. You can see the complete list of today’s Zacks Rank #1 (Strong Buy) stocks here.
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Download Atomic Opportunity: Nuclear Energy's Comeback free today.International Business Machines Corporation (IBM) : Free Stock Analysis Report
NVIDIA Corporation (NVDA) : Free Stock Analysis Report
Defiance Quantum ETF (QTUM): ETF Research Reports
IonQ, Inc. (IONQ) : Free Stock Analysis Report
D-Wave Quantum Inc. (QBTS) : Free Stock Analysis Report
This article originally published on Zacks Investment Research (zacks.com).
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
