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Is Now a Good Time to Buy Amazon Stock?

Key Points

It has been a good start to the year for Amazon (NASDAQ: AMZN), with the stock up 19.7% year to date through market close on May 7. Except for Alphabet, Amazon has been the best-performing "Magnificent Seven" stock this year.

Given Amazon's recent run-up -- up nearly 27% between April 7 and May 7 -- it's natural to wonder whether it's a good time to buy the stock or hold off in case of a pullback. If you're a long-term investor, it's definitely a good time to buy the stock. It's a blue chip stock you can comfortably hold for the long haul.

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Amazon logo overlaid on top of an orange shadowy background.

Image source: The Motley Fool.

Despite its dominance and size, Amazon is still well positioned to keep growing impressively over the foreseeable future. Its e-commerce business is becoming more efficient and profitable, which is a turnaround from the historical "just bring in the revenue and AWS will bring in the profit" model.

AWS -- Amazon Web Services -- remains dominant in the cloud industry, and growth is accelerating again as AI demand picks up and more companies need computing capacity and access to various AI models. AWS is admittedly constrained right now because demand is much higher than it can handle, but Amazon's $200 billion 2026 capital expenditure plans -- most of which will go to data centers and AI infrastructure -- should help address that problem.

One of the more overlooked business segments for Amazon is its advertising business. In the first quarter, its revenue increased by 24% year over year and is now at $70 billion over the past 12 months. Amazon has the data and eyeballs to make a valuable advertising platform, which should end up being a lucrative business for Amazon.

No need to overthink it; Amazon is built to be a good investment for quite some time.

Don’t miss this second chance at a potentially lucrative opportunity

Ever feel like you missed the boat in buying the most successful stocks? Then you’ll want to hear this.

On rare occasions, our expert team of analysts issues a “Double Down” stock recommendation for companies that they think are about to pop. If you’re worried you’ve already missed your chance to invest, now is the best time to buy before it’s too late. And the numbers speak for themselves:

  • Nvidia: if you invested $1,000 when we doubled down in 2009, you’d have $558,200!*
  • Apple: if you invested $1,000 when we doubled down in 2008, you’d have $55,853!*
  • Netflix: if you invested $1,000 when we doubled down in 2004, you’d have $471,827!*

Right now, we’re issuing “Double Down” alerts for three incredible companies, available when you join Stock Advisor, and there may not be another chance like this anytime soon.

See the 3 stocks »

*Stock Advisor returns as of May 9, 2026.

Stefon Walters has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Alphabet and Amazon. The Motley Fool has a disclosure policy.

The Motley Fool
Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.
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