Fintel reports that on February 24, 2026, Morgan Stanley upgraded their outlook for Booking Holdings (NasdaqGS:BKNG) from Equal-Weight to Overweight.
Analyst Price Forecast Suggests 54.48% Upside
As of February 24, 2026, the average one-year price target for Booking Holdings is $5,979.65/share. The forecasts range from a low of $4,539.95 to a high of $8,133.30. The average price target represents an increase of 54.48% from its latest reported closing price of $3,870.83 / share.
See our leaderboard of companies with the largest price target upside.
The projected annual revenue for Booking Holdings is 23,216MM, a decrease of 13.75%. The projected annual non-GAAP EPS is 225.83.
What is the Fund Sentiment?
There are 2,909 funds or institutions reporting positions in Booking Holdings. This is an decrease of 334 owner(s) or 10.30% in the last quarter. Average portfolio weight of all funds dedicated to BKNG is 0.59%, an increase of 7.19%. Total shares owned by institutions increased in the last three months by 4.46% to 35,981K shares. 
The put/call ratio of BKNG is 0.51, indicating a bullish outlook.
What are Other Shareholders Doing?
J. Stern & Co. LLP holds 2,833K shares representing 8.94% ownership of the company. In its prior filing, the firm reported owning 1K shares , representing an increase of 99.95%. The firm decreased its portfolio allocation in BKNG by 59.93% over the last quarter.
Jpmorgan Chase holds 1,120K shares representing 3.53% ownership of the company. In its prior filing, the firm reported owning 1,161K shares , representing a decrease of 3.72%. The firm increased its portfolio allocation in BKNG by 0.21% over the last quarter.
VTSMX - Vanguard Total Stock Market Index Fund Investor Shares holds 1,046K shares representing 3.30% ownership of the company. In its prior filing, the firm reported owning 1,037K shares , representing an increase of 0.90%. The firm increased its portfolio allocation in BKNG by 13.14% over the last quarter.
Price T Rowe Associates holds 966K shares representing 3.05% ownership of the company. In its prior filing, the firm reported owning 837K shares , representing an increase of 13.32%. The firm increased its portfolio allocation in BKNG by 15.32% over the last quarter.
VFINX - Vanguard 500 Index Fund Investor Shares holds 923K shares representing 2.92% ownership of the company. In its prior filing, the firm reported owning 920K shares , representing an increase of 0.42%. The firm increased its portfolio allocation in BKNG by 12.11% over the last quarter.
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