MMA.inc reports significant sales growth for its Warrior Training Program, expanding globally across 30 gyms with record sign-ups.
Quiver AI Summary
MMA.inc announced impressive growth in sales for its Warrior Training Program, which has seen a 192% increase year-over-year as of January 15, 2025, with expectations for continued sign-ups through March. With an average revenue of $1,004 per participant, the company has already surpassed 560 sign-ups within the first three weeks of the quarter, aiming for a target of 800 participants. The recent acquisition of BJJLink is expected to enhance customer lead generation. The Warrior Training Program will launch in 30 gyms across multiple countries, catering to a global audience of MMA fans. MMA.inc has established a robust presence, boasting over 5 million social media followers, 50,000 active students, and a strong network of gyms, illustrating its commitment to expanding engagement in mixed martial arts and transforming fans into active participants.
Potential Positives
- Sales for Warrior Training Programs surged by 192% year-over-year, indicating significant growth and demand for the company's offerings.
- The recent acquisition of BJJLink is expected to unlock a cost-effective customer channel, enhancing lead generation for Warrior Training Program sales.
- MMA.inc has reported over 5 million social media followers and 802 active locations globally, demonstrating a strong market presence and consumer engagement.
- The company is on track to exceed its quarterly participant target of 800, highlighting positive sales momentum early in the quarter.
Potential Negatives
- Potential issues with participant retention are highlighted, given the mention of historical churn rates, raising concerns about the long-term viability of revenue from the Warrior Training Program.
- The press release contains many forward-looking statements, indicating that current successes may not translate to future performance, which could lead to disappointment among stakeholders if expectations are not met.
- While the expansion is ambitious, reliance on just 30 gym partners to drive growth may expose the company to significant risk if these partnerships do not perform as anticipated.
FAQ
What are the recent sales growth figures for MMA.inc's Warrior Training Programs?
Sales for the Warrior Training Programs surged by 192% year-over-year as of January 15, positioning the company for record-breaking performance.
How much revenue does MMA.inc generate per participant?
MMA.inc consistently averages US$1,004 in gross revenue per participant in their Warrior Training Program, accounting for historical churn rates.
What is the sign-up momentum for Q1 2025?
As of now, sales have exceeded 560 participants in just three weeks, with a target of 800 participants for the quarter.
What strategic acquisition has contributed to MMA.inc’s growth?
The acquisition of BJJLink has opened a cost-effective new customer channel, generating high-quality leads for the Warrior Training Program.
Where is MMA.inc launching its training programs?
MMA.inc is launching programs across 30 gyms in the US, Europe, Australia, and New Zealand, expanding its network significantly.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
Highlights
Strong Growth in Sales:
Sales for Warrior Training Programs commencing in the first calendar quarter surged by 192% year-over-year as of January 15, and sign-ups are anticipated to continue through March, positioning the Company for a record-breaking quarterly performance.
Revenue Per Participant:
MMA.inc has consistently averaged
US$1,004 per participant in gross revenue
for the Warrior Training Program, factoring in historical churn rates.
Q1 Sales Momentum:
Just three weeks into the first quarter,
sales have exceeded 560 participants
, keeping MMA.inc on track to achieve the quarterly target of
800 participants.
Strategic Acquisition Driving Growth:
We believe the recent acquisition of BJJLink unlocks a cost-effective new customer channel for generating high quality leads for Warrior Training Program sales.
Global Reach
: Programs are launching across
30 gyms
in the US, Europe, Australia, and New Zealand including new collaborations with multiple new gym partners which we expect to further grow MMA.inc’s partner network.
MMA.inc Growth:
MMA.inc has grown to over 5 million social media followers, 530,000 user profiles, 50,000 active students, 18,000 published gyms, and 802 active locations across 16 countries, creating significant opportunities for growing gym take-up and consumer participation in our Warrior Training Programs
New York, NY, Jan. 16, 2025 (GLOBE NEWSWIRE) --
Mixed Martial Arts Group Limited
(NYSE American: MMA) (“MMA.inc” or the “Company”), a leading technology company building the commercial and cultural epicenter for the mixed martial arts (MMA) and combat sports industry today announced record sign-ups for its
20 Week Warrior Training Program
for programs starting during the first calendar quarter of 2025. The program will debut across
30 gyms
in the
US, Europe
,
Australia and New Zealand
, including several new gym partners, marking an unprecedented expansion.
Fuelling this success, MMA fans across these territories have signed up, inspired by watching their favourite athletes compete in the cage. The
20 Week Warrior Training Program
offers a once in a lifetime” experience, where regular people train like a combat athlete for 100 tailored lessons over 20 weeks, before stepping into the cage to compete in a fully sanctioned amateur MMA fight. Participants can sign up to commence the Warrior Training Program by paying a deposit and continuing with a monthly subscription payment during the 20 week program. Following the completion of the program, MMA.inc seeks to retain these participants through other in-gym training offerings and access to our community platform.
“Our exceptional January results reinforce our commitment to making mixed martial arts training accessible to MMA’s 700-million-strong global fanbase,” said Nick Langton, Founder and CEO of Mixed Martial Arts Group Limited.”
The recent acquisition of BJJLink has propelled our reach to 18,000 gyms and 802 active locations, showcasing the scalability and impact of our platform ecosystem. With momentum driven by just 30 Warrior Training program Gym partners, the demand for our Warrior Training Program highlights its universal appeal for our gym partners to generate more revenue, and life changing experiences for our participants.
Our ongoing expansion into new gym partners underscores the strength of our vision—transforming fans into active participants and fostering a unified, global MMA community like never before.”
We believe this milestone solidifies MMA.inc’s role as a global leader in combat sports participation, seamlessly bridging the gap between MMA fandom and active involvement. Through partnerships with gyms worldwide, MMA.inc empowers individuals of all experience levels to embrace the mental and physical challenge of mixed martial arts.
ABOUT MIXED MARTIAL ARTS GROUP LIMITED
Mixed Martial Arts Group Limited (MMA.inc) is a technology company dedicated to increasing consumer participation in martial arts and combat sports while enhancing community offerings within the sector.
With a rapidly growing presence, across the platform, MMA.inc has:
over 5 million social media followers,
530,000 user profiles,
50,000 active students, and
18,000 published gyms, and 802 active locations across 16 countries,
creating significant opportunities for increasing engagement and driving monetization within the global MMA ecosystem. MMA.inc currently operates four business units designed to serve and monetize all key stakeholders, including fans, participants, coaches, gym owners, and athletes.
TrainAlta (
www.trainalta.com
)
partners with gyms and coaches to deliver a range of consumer products that drive participation in martial arts for fans and beginners.
Hype (
www.hype.co
)
is a mobile marketing platform designed to help gym owners, coaches and athlete partners grow revenue from their followers and audiences in today’s age of social media.
MixedMartialArts.com (
www.mixedmartialarts.com
)
is a leading platform for the MMA community, providing access to MMA news and media, fighter data, fight schedules and access to the legendary Underground forum.
BJJLink (
www.bjjlink.com
)
BJJLink offers the most complete gym management solution specifically catering to jiu jitsu academy needs around the world including a comprehensive suite of tools for payment processing, marketing, student engagement, website building, and content monetization.
For further information about Mixed Martial Arts Group Limited (NYSE American: MMA), please visit
www.mma.inc
Follow us on social media via
https://www.facebook.com/trainalta
https://x.com/altaglobalgroup
https://www.instagram.com/trainalta/
https://au.linkedin.com/company/trainalta
Forward-Looking Statements
This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements in this press release that are not based upon historical fact are forward-looking statements and represent our best judgment as to what may occur in the future. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules. Any references to active gyms or partner gyms refer to a gym profile that has been claimed or created across the MMA.inc platform. Any references to estimated or targeted revenue per active gym do not guarantee that the gym will generate the specified revenue or any revenue at all. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section contained in our Registration Statement on Form F-1 as filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and underlying any forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.
Media Contacts
Peter Jarmain
Mixed Martial Arts Group Limited
E:
peter@mma.inc
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