Magnite partners with Paramount Australia to enable programmatic access to Paramount+ streaming inventory for advertisers.
Quiver AI Summary
Magnite and Paramount Australia have announced a partnership to provide programmatic access to Paramount+’s streaming TV inventory in Australia, following the launch of an ad-supported plan. This collaboration aims to enhance advertising efficiency and transparency for brands seeking to engage with Australian streaming audiences. By utilizing Magnite’s technology and the SpringServe video platform, Paramount+ will streamline access to its premium inventory, offering innovative solutions for advertisers. The initiative marks a significant step in Paramount Australia's digital transformation and reflects its commitment to connecting with high-value audiences through advanced advertising strategies.
Potential Positives
- Partnership with Paramount Australia unlocks programmatic access to Paramount+’s premium streaming TV inventory for the first time in Australia, enhancing Magnite's market position.
- Collaboration enables advertisers to reach engaged streaming audiences with greater efficiency and transparency, potentially increasing demand for Magnite's services.
- The integration of Magnite's SpringServe video platform with Paramount’s capabilities is expected to streamline advertiser access and improve the overall advertising process.
Potential Negatives
- The press release could indicate a reliance on partnerships for growth, which may suggest limitations in Magnite's independent market strength and innovation capabilities.
- There is no mention of any immediate financial benefit or results stemming from this partnership, raising concerns about the effectiveness of the collaboration.
- The announcement highlights a "first-time" entry into programmatic access for Paramount+, which could imply a delay in adopting new technologies compared to competitors.
FAQ
What is the new partnership between Magnite and Paramount Australia?
Magnite and Paramount Australia have partnered to offer programmatic access to Paramount+’s streaming inventory in Australia.
How will this partnership benefit advertisers?
The partnership provides advertisers with greater efficiency, transparency, and flexibility in accessing premium streaming audiences.
What technology will Magnite use for this collaboration?
Magnite will leverage its SpringServe video platform combined with Paramount’s mediation capabilities to streamline advertiser access.
What does Paramount+ offer to its audience?
Paramount+ boasts a library of local originals, global hit shows, popular movies, and live sports for all audiences.
How does this partnership impact programmatic CTV adoption?
This partnership aims to enhance programmatic CTV adoption by providing smarter automation and improved targeting for advertisers.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$MGNI Insider Trading Activity
$MGNI insiders have traded $MGNI stock on the open market 34 times in the past 6 months. Of those trades, 0 have been purchases and 34 have been sales.
Here’s a breakdown of recent trading of $MGNI stock by insiders over the last 6 months:
- MICHAEL G. BARRETT (CEO) has made 0 purchases and 3 sales selling 375,000 shares for an estimated $7,372,200.
- JAMES ROSSMAN has made 0 purchases and 2 sales selling 286,943 shares for an estimated $5,490,746.
- DAVID DAY (CHIEF FINANCIAL OFFICER) has made 0 purchases and 5 sales selling 161,391 shares for an estimated $3,198,362.
- ADAM LEE SOROCA (CHIEF PRODUCT OFFICER) has made 0 purchases and 6 sales selling 130,624 shares for an estimated $2,666,858.
- KATIE SEITZ EVANS (President, Operations) has made 0 purchases and 3 sales selling 67,520 shares for an estimated $1,228,000.
- AARON SALTZ (CHIEF LEGAL OFFICER) has made 0 purchases and 3 sales selling 50,063 shares for an estimated $904,374.
- SEAN PATRICK BUCKLEY (President, Revenue) has made 0 purchases and 3 sales selling 38,912 shares for an estimated $727,696.
- PAUL CAINE has made 0 purchases and 3 sales selling 15,000 shares for an estimated $319,400.
- ROBERT F SPILLANE sold 15,000 shares for an estimated $263,550
- DAVID T. PEARSON sold 11,512 shares for an estimated $202,611
- BRIAN GEPHART (CHIEF ACCOUNTING OFFICER) has made 0 purchases and 2 sales selling 12,584 shares for an estimated $202,357.
- DAVID BUONASERA (CHIEF TECHNOLOGY OFFICER) has made 0 purchases and 2 sales selling 12,395 shares for an estimated $194,776.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$MGNI Hedge Fund Activity
We have seen 141 institutional investors add shares of $MGNI stock to their portfolio, and 140 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- FMR LLC added 8,069,421 shares (+499.7%) to their portfolio in Q1 2025, for an estimated $92,072,093
- CAPITAL RESEARCH GLOBAL INVESTORS added 5,194,835 shares (+67.2%) to their portfolio in Q1 2025, for an estimated $59,273,067
- AMERICAN CENTURY COMPANIES INC added 2,651,033 shares (+855.2%) to their portfolio in Q1 2025, for an estimated $30,248,286
- WELLINGTON MANAGEMENT GROUP LLP removed 1,126,740 shares (-16.0%) from their portfolio in Q1 2025, for an estimated $12,856,103
- PACER ADVISORS, INC. added 1,102,156 shares (+inf%) to their portfolio in Q1 2025, for an estimated $12,575,599
- VICTORY CAPITAL MANAGEMENT INC removed 1,059,946 shares (-89.7%) from their portfolio in Q1 2025, for an estimated $12,093,983
- GRANAHAN INVESTMENT MANAGEMENT, LLC removed 963,094 shares (-26.7%) from their portfolio in Q1 2025, for an estimated $10,988,902
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$MGNI Analyst Ratings
Wall Street analysts have issued reports on $MGNI in the last several months. We have seen 6 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Rosenblatt issued a "Buy" rating on 06/30/2025
- Needham issued a "Buy" rating on 05/15/2025
- Lake Street issued a "Buy" rating on 05/08/2025
- Benchmark issued a "Buy" rating on 05/08/2025
- RBC Capital issued a "Outperform" rating on 05/02/2025
- Susquehanna issued a "Positive" rating on 02/27/2025
To track analyst ratings and price targets for $MGNI, check out Quiver Quantitative's $MGNI forecast page.
$MGNI Price Targets
Multiple analysts have issued price targets for $MGNI recently. We have seen 7 analysts offer price targets for $MGNI in the last 6 months, with a median target of $22.0.
Here are some recent targets:
- Alec Brondolo from Wells Fargo set a target price of $24.0 on 07/08/2025
- Barton Crockett from Rosenblatt set a target price of $39.0 on 06/30/2025
- Laura Martin from Needham set a target price of $18.0 on 05/15/2025
- Daniel Kurnos from Benchmark set a target price of $24.0 on 05/08/2025
- Eric Martinuzzi from Lake Street set a target price of $19.0 on 05/08/2025
- Matthew Swanson from RBC Capital set a target price of $19.0 on 05/02/2025
- Shyam Patil from Susquehanna set a target price of $22.0 on 02/27/2025
Full Release
SYDNEY, July 14, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Paramount Australia today announced a partnership to unlock programmatic access to Paramount+’s premium streaming TV inventory in Australia for the first time. Following the launch of its ad-supported plan in the market, Paramount will leverage Magnite technology to give advertisers an unparalleled opportunity to reach engaged streaming audiences with greater efficiency and transparency in a premium environment. This announcement marks another key milestone in Paramount Australia’s business and technology transformation, paving the way for Paramount Connect.
Paramount+ offers a mountain of premium entertainment for all audiences boasting an expansive library of local original series, global hit shows, popular movies and live sport, making it a prime destination for engaged streaming audiences. The Magnite SpringServe video platform combined with Paramount’s mediation capabilities streamline advertiser access to Paramount’s premium streaming inventory.
“As the Paramount+ ad tier continues to expand its footprint in Australia, we are committed to offering innovative ways for advertisers to connect with our engaged, high-value audiences,” said Milan Blazevic, Head of Programmatic at Paramount Australia. “By partnering with Magnite, we are unlocking programmatic access to our premium inventory in this market for the first time, providing advertisers with greater flexibility and efficiency in their media buying strategies.”
“Magnite is dedicated to driving streaming TV innovation, and our partnership with Paramount+ will unlock access to one of Australia’s most compelling streaming platforms through our industry-leading technology offering brands a first-mover advantage,” said Yael Milbank, Managing Director, ANZ at Magnite. “As programmatic CTV adoption accelerates, this partnership will empower advertisers with smarter automation, enhanced targeting, and more effective data-driven buying strategies for greater efficiency in campaign execution.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About Paramount Australia
Paramount Australia is a leading media and entertainment company that creates premium content and experiences for audiences, worldwide. Paramount Australia’s portfolio of consumer brands includes Network 10, Paramount+, Paramount Pictures, Nickelodeon and MTV.
Media Contact
Magnite:
Einsteinz Communications
Carlotta Vittori
carlotta@einsteinz.com.au
+61 449 207 228
Paramount Australia:
Bronwyn Fardon
bfardon@networkten.com.au
This article was originally published on Quiver News, read the full story.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
