Leading the Next Wave of Commerce

Talking Trends

Amid broader uncertainty, businesses should strengthen their "geopolitical muscle" by diversifying supply chains, managing inflationary volatility and integrating geopolitical awareness into strategic planning to capitalize on emerging market opportunities. Dr. Sadek Wahba, Chairman & Managing Partner of I Squared Capital and Author of “Build: Investing in America's Infrastructure," and Nicolas Rubio, CEO of the Americas at Meridiam, join Nasdaq TradeTalks to discuss the crucial role of cross-border joint ventures and alliances, global trade, localization and digital ecosystems.

From a domestic policy perspective, Dr. Wahba suggests that the U.S. public has the most to gain from increased public-private partnerships. "You need to find different solutions than relying all the time on the government to be able to improve our infrastructure," says Dr. Wahba. "And as things get pushed down to the states, you're going to see more and more requirements of public and private partnerships. And that means greater efficiency. That means greater productivity. As long as we're able to provide a service that is acceptable to the consumers at the right price."

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In your recent TradeTalks discussion, you highlighted the importance of having a diversified portfolio, especially with the current macroeconomic backdrop, and how you have used AI to identify buying trends. How will AI continue to shape the investment landscape?

AI is reshaping the investment landscape at an incredible pace. It helps us identify patterns, anticipate shifts, and act with speed and precision — an absolute necessity in today’s global economy.

But here’s what separates us: AI is only as smart as the data and intent behind it. That’s where our team comes in. We don’t just feed it information — we train it with context, experience and real-world strategy. Because intelligence without insight? That’s just automation.

We see AI and human insight as inseparable. The firms that win won’t be the ones with the fanciest tech — they’ll be the ones who integrate that tech with thoughtful, human-led strategy. That’s exactly the space Greywolfe Investing operates in: where smart systems meet even smarter people.

The Trump administration’s policies, including tariffs — both implemented and threatened — are already making waves across various industries. How is Greywolfe helping clients navigate the rapidly evolving geopolitical landscape?

Geopolitical shifts — tariffs, trade wars, policy changes — they hit fast and ripple through supply chains even faster. At Greywolfe Investing, we help clients stay ahead by building agile, diversified e-commerce portfolios that aren’t reliant on any one market, vendor, or administration.

We’re plugged into global policy and use real-time data to pivot sourcing, pricing and fulfillment strategies. As a featured member of Amazon’s Seller Provider Network, our clients gain access to resources and insights most sellers don’t even know exist.

Here’s what matters: elections come and go, policies change, but buyers? They don’t stop shopping. We’ve cut lead times from 14 days to four by integrating AI into everything — from trend analysis to warehouse ops—doubling production capacity year over year. But tech is only half the story. Our human team fine-tunes the machine daily, ensuring every decision is precise and resilient. This is how you scale through uncertainty, not react to it.

At Greywolfe Investing, your services include Brand Management. Can you define the power of a corporate brand in today's market?

Brand power is one of those things people feel before they can define. Nobody walks into a store and says, “Give me the generic cola.” They say Coke. They say Nike. They say Apple. Why? Because those names carry trust, identity and emotion. That’s what people buy.

At Greywolfe Investing, we bring that same mindset to e-commerce. Anyone can list a product — but we help clients build brands that create loyalty, justify premium pricing, and hold long-term value. Branding turns a product into an asset.

Because at the end of the day, people don’t just buy items—they buy belief. And in this market, that’s not just a strategy. It’s survival.

With the rapidly evolving digital landscape, especially artificial intelligence, how do you use the role of corporate branding evolving over the next decade?

As AI evolves, branding only becomes more important—not less. Why? Because AI can write copy, build sites, and even run campaigns. But it can’t create soul. It can’t create trust.

Your brand is your soul. It’s the thing that makes you real in a sea of automation.

Over the next decade, branding won’t be about just logos and color palettes — it’ll be about emotional consistency across TikTok, voice search, and even AI-generated product recommendations. It’s about being human in an increasingly synthetic world.

At Greywolfe Investing, we’re helping our clients build brands that are authentic at the core, but scalable through tech. Because in a world full of AI-generated noise, the brands that last will be the ones people actually care about.

Beyond AI, how are you preparing for other emerging technologies, such as accelerated and quantum computing, to impact e-commerce?

AI may be today’s game-changer, but it’s just the start. Quantum and accelerated computing are going to completely reshape what’s possible — from logistics to personalization to predictive inventory.

At Greywolfe Investing, we’re not just preparing — we’re already adapting. We’re building flexible systems, partnering with tech-forward players and architecting operations that evolve with innovation — not chase it.

Imagine going from “fast” data to instant insights. Real-time pricing shifts. Predictive logistics before a trend even hits. That’s what’s coming.

We’re laying that groundwork now, so our clients aren’t stuck playing catch-up. They’re positioned to lead the next wave of commerce.

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