Integral Ad Science To Bring Brand Safety & Suitability Measurement To Threads
(RTTNews) - Integral Ad Science Holding Corp. (IAS), Thursday announced the expansion of Total Media Quality in collaboration with Meta (META) to bring third-party, independent Brand Safety & Suitability Measurement to Threads.
The collaboration is expected to expand IAS's comprehensive pre and post-bid coverage for Meta, including across Facebook and Instagram Feed and Reels.
With IAS's Brand Safety and Suitability Measurement for Threads, global advertisers will have third-party validation, content-level insights, industry-aligned classification, and AI-powered content analysis.
Currently, IAS is trading at $10.22, up 0.27 percent on the Nasdaq.
Founded in the late 1990s by Andrew Mariathasan in New York, with the goal of covering Wall Street for a new generation of investors, RTTNews has expanded steadily over the years to become a trusted provider of content for a wide array of subjects across several platforms. RTT's Financial Newswire is relied upon by some of the world's largest financial institutions, including banks, brokerages, trading platforms and financial exchanges.