Tupperware ( TUP ) is one of the leading global brands in home products. The company's revenue growth has remained flat over the past few years, as growth in emerging markets was offset by a decline in revenues from established markets. Additionally, the company's decision to wind down Beauticontrol also put pressure on the top line in 2017.
We expect Tupperware's revenues to increase by around 1% annually over the next two years. We have created an interactive dashboard which shows our forecasts for the company's revenues. You can modify the different revenue drivers to see how changes impact the company's expected revenues.
Estimating Tupperware's Revenue Growth
Tupperware generates revenue from four primary geographical segments - North America, South America, Asia Pacific and Europe.
Established markets, including much of North America and Europe, have witnessed approximately 5% annual declines in revenues over the past few years, owing to pressure on average product prices, which offset growth in volumes. The company decided to wind down Beauticontrol due to declining sales and increased competition, and ultimately sold off some of its assets. While this move made sense strategically, it will have an adverse impact on the company's top line, and therefore we expect revenues in North America and Europe will decline in the low single digits in the near term.
Meanwhile, emerging markets saw 18% annual revenue growth over the past two years. With a growing sales force and penetration across these regions, we expect around 15% annual growth in revenue moving forward.
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