How Inter&Co is applying Artificial Intelligence in its super app

Inter&Co (Nasdaq: INTR) has already been at the cutting edge of transforming the financial landscape through their financial super app. They have found resounding success in being a fully digital bank with an app focused on making the consumer experience exceptional. The super app already boasts more than 33 million customers that produce hundreds of millions of transactions per day, per the company Q2 2024 earnings report. Even with a successful platform and satisfied customer base, Inter&Co continues to push to make the user experience even better. Listed on the Nasdaq exchange in June 2022, Inter&Co became the first ever Latin American company to upgrade its primary listing from Brazil to the U.S. further cementing its borderless ambitions.

From Modern App to Intelligence App

For a company that puts customers at the center of its decision making, Inter&Co continues to find ways to make the user experience more tailored to their needs. This has inspired their movement into making the super app hyper personalized, or as Inter&Co CTO, Guilherme Ximenes, described it, moving from a “modern app” to an “intelligence app.”

Inter&Co first innovated in the digital space when it launched the first digital checking account on their app in 2015. The app was able to grow the Inter consumer base rapidly, and in turn present opportunities for significant investment in the app. With that investment came even further innovation in the digital space, and in 2020 the super app was launched. The app combined all Inter&Co’s newly acquired services into one place for their consumers, allowing for them to go beyond banking and have a more wholistic finance and shopping experience all in one place. This has allowed for even more significant growth since then and allowed for expansion into new markets.

The goal behind the hyper personalization of the super app is to allow consumers to make the most informed financial decisions possible. Inter&Co  has focused on leveraging their leading software production and artificial intelligence (AI) continually improve the app using tailored insights with each update. The super app boasts more than 80 AI models in production that provide constant processing of user data that allows for hyper personalization. The volume of data points combined with the agility of their software and intelligence allow the super app to constantly innovate with the user in mind.

All the talk of hyper-personalization begs the question: what exactly does a hyper personalized super app look like? Inter&Co envisions their super app evolving into a one stop shop for consumers. Combining all of their verticals into one place, Inter&Co integrates personalized consumer recommendations to go along with the personal finance aspects of the app to allow the consumer to make more informed decisions in a quicker time frame. Another way they have helped inform this is through a geo-fencing project that helped identify touchpoints for consumers in different shops, malls, and other retailers. This has allowed for an even more informed platform that knows exactly where and what consumers are shopping for to optimize convenience.

Looking Ahead

Being innovative is at the core of what has made Inter so successful, and their desire to constantly be ahead of their competitors. Inter’s dedication to serving their consumer is what sets them apart. The hyper personalization of their super app shows their commitment to not only being leading technical innovators in the digital finance space, but also a company committed to optimizing the customer experience. “We are very committed to having an excellent personal experience while leveraging AI, and entering new markets with a customer first mindset,” Ximenes said.

To learn more about Inter&Co, please visit their website.