Credit: Shutterstock photoIn August, GoogleInc.GOOGL took everyone by surprise when it announced a major corporate restructuring that promises better clarity on its core business. Now Google has revamped its iconic logo. This is the fifth time that the search engine giant has redesigned its logo since its inception in 1998.
The New Logo
The redesigned logo is the first biggest modification to the design since the company's launch. The new logo is still a colorful typographic that features six simple letters bleeding blue, red, yellow, and green on a plain white page.
But it is now written in a brand new font. The refurbished logo, displayed in a doodle on its homepage, spells 'Google' in a sans-serif font called Product Sans, similar to the one being used by Alphabet.
The animation shows a hand erasing the previous logo and replacing it with the new one with a softened color palette. The clearest change is the second "g," which lost the figure-eight shape. The letter 'e' will also be slightly tilted probably to show Google's at times off-kilter vision.
Conclusion
The logo is an essential part of any brand as it's the visual representation of the company and its products. Google says that the new brand identity is aimed to make it more accessible and useful to its users.
The evolution of the logo is a reflection of the evolution of the company in the last 17 years. Google was originally built for a single desktop browser page and now has reached a world of computing across a range of devices. The logo basically displays that it is no longer stationary but virtually alive across all these devices.
Today smart devices are used more than traditional desktops. So the new logo is designed for "constrained spaces" such as phone or wristwatch screens and can playfully spin and jump around for different tasks.
The new update therefore is very much in sync with the company's transition, as announced by it. Google said its tickers won't change after the restructuring, but the name of the company will. The new hierarchy placed Alphabet as the parent company of Google. The goal of this restructuring is to separate the core business components from the rest of the company's businesses. The new Google will be smaller, but it will still be the biggest component of Alphabet. The CEO of the new Google is Sundar Pichai.
Google holds a Zacks Rank #2 (Buy). Other stocks worth considering in the space are Amazon.com Inc. AMZN , Manhattan Associates, Inc. MANH and Open Text Corporation OTEX , all sporting a Zacks Rank #1 (Strong Buy).
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days . Click to get this free report >>
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
AMAZON.COM INC (AMZN): Free Stock Analysis Report
OPEN TEXT CORP (OTEX): Free Stock Analysis Report
MANHATTAN ASOC (MANH): Free Stock Analysis Report
GOOGLE INC-CL A (GOOGL): Free Stock Analysis Report
To read this article on Zacks.com click here.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
