Driving Toward a Safer, Autonomous Future with Mobileye
Road traffic crashes kill approximately 1.35 million people and injure a staggering 20-50 million more each year, according to the World Health Organization (WHO). Most of these crashes are preventable. According to the U.S. Department of Transportation’s National Highway Traffic Safety Administration, 94% of motor vehicle crashes are caused by human error. Mobileye, an assisted and autonomous driving company, has spent the past 24 years striving to reduce these crashes by innovating the motor vehicle market with technologies for Advanced Driver-Assistance Systems (ADAS).
Mobileye controls 70% of the global ADAS market, working with leading automakers on safety since the company’s inception in 1999. Mobileye went public on Nasdaq in the fall of 2022 under the ticker (MBLY) and broke records as one of the three largest initial public offerings (IPOs) of the year on the exchange by proceeds raised.
Improving Safety with Mobileye Technology
The company’s computer vision technology enables a wide range of passive and active driving-assist features in hundreds of car models sold by dozens of automakers around the world. Even a relatively simple feature like Forward Collision Warning is proven to lower the chances of a front-to-rear crash by 27%. Combined with active safety features like Automatic Emergency Braking, the chance of a front-to-rear crash is cut in half.
Forward Collision Warning and Automatic Emergency Braking are only two of the many ADAS technologies enabled by Mobileye’s System-on-Chip, EyeQ. In 2021, the company shipped its 100 millionth EyeQ chip, reflecting its rapidly growing implementation. According to Mobileye’s founder and CEO, Prof. Amnon Shashua, “For all of us here at Mobileye, this means 100 million vehicles avoiding countless collisions thanks to our technology. This just sets the stage for so much more to come.” Today, more than 140 million vehicles worldwide have been built with EyeQ chips on board to power their ADAS features.
Innovating Toward Autonomous Driving
Beyond driver assistance, Mobileye is innovating toward autonomous vehicles (AVs) to further safety and driving efficiency. Today, the company offers an array of solutions for both consumer and commercial autonomous vehicles, incorporating a full range of hardware and software.
Road Experience Management (REM) is one of Mobileye’s unique innovations. REM gathers data on roadways and traffic patterns, automatically and anonymously, from vehicles equipped with Mobileye technology. That rich data provides another layer of information on how to improve transportation, driving safely and smoothly, both for tomorrow’s AVs and today’s ADAS-equipped passenger vehicles. For example, REM data is already being used in Volkswagen’s Travel Assist system helping vehicles stay centered in their lanes, even when there are no visible lane markers.
REM is also a vital element in Mobileye SuperVision, the company’s most advanced driver-assistance system. SuperVision incorporates features like highway and traffic jam assist, front and rear collision avoidance, blind spot detection and more to help automakers enable hands-free driving.
“It is fully aware of its changing driving environment, not only the behavior of the vehicle in front of it. Its algorithms then detect cars ahead of the lead vehicle, a vehicle on the shoulder with an open door, or even a pedestrian on the side of the road,” said Mobileye SVP of Autonomous Vehicles, Johann Jungwirth.
Today, there are over 100,000 consumer vehicles leveraging this driver-assist system on the road. More recently, Porsche and Polestar have announced plans to produce vehicles with services based on Mobileye SuperVision. According to Oliver Blume, Chairman of the Executive Board of Porsche, “Mobileye is one of the world’s leading providers of automated driving functions. This technology will help us forge ahead with our strategy of modern, sporty luxury.”
By embracing Mobileye’s ADAS developments, driving is safer. As the company continues to innovate and bring more efficient ADAS technology to the market, fully autonomous vehicles may be much closer than previously thought. As Mobileye CEO Prof. Amnon Shashua explains, “If you look at the media sentiment or the sentiment on the street about autonomous driving, it’s a pendulum that’s shifting. Five years ago, it was, ‘just around the corner,’ and now it is, ‘Well, 2050.’ The truth is, it’s closer to around the corner."
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