Disguise, Inc. extends its partnership with PhatMojo to enhance the Rainbow Friends costume brand across North America and Europe.
Quiver AI Summary
Disguise, Inc., a leading costume company and subsidiary of JAKKS Pacific, has announced a multi-year contract extension with PhatMojo to further develop the Rainbow Friends brand in North America and Europe. This partnership aims to enhance the success of Rainbow Friends, a popular kid-friendly horror game known for its colorful yet spooky characters. The combination of gaming elements and immersive roleplay has made the Rainbow Friends costumes a hit among fans, contributing to Disguise's growth in the kid-friendly horror gaming segment since their launch in 2024. Tara Cortner, President of Disguise, emphasized the excitement generated by blending horror and gaming, especially for Halloween. The Rainbow Friends costumes will be available in stores and online this fall.
Potential Positives
- Disguise, Inc. has secured a multi-year contract extension with PhatMojo, ensuring the continued growth and success of the popular Rainbow Friends brand in North America and Europe.
- The announcement reinforces Disguise's commitment to delivering innovative, high-quality costumes, reflecting positively on the company's brand reputation.
- The significant popularity of the Rainbow Friends collection highlights Disguise's successful entry into the kid-friendly horror gaming category, opening new market opportunities.
- Officially licensed Rainbow Friends costumes will be available at leading retailers, enhancing distribution and visibility for the brand this fall.
Potential Negatives
- The press release emphasizes a reliance on the popularity of a specific gaming brand, which may indicate a lack of diversity in the company's product offerings and could pose risks if the brand's popularity declines.
- The focus on a niche market, specifically kid-friendly horror costumes, may limit the appeal to a broader audience, potentially constraining overall market growth.
- The contract extension with PhatMojo suggests a dependency on external partnerships for product success, which may expose the company to risks associated with changes in those partnerships or market dynamics.
FAQ
What is the significance of the contract extension between Disguise and PhatMojo?
The contract extension will expand the success of the Rainbow Friends brand in North America and Europe, enhancing costume offerings.
When will Rainbow Friends costumes be available for purchase?
Rainbow Friends costumes will be widely available at leading retailers across North America and Europe this fall.
What themes are present in the Rainbow Friends game?
The Rainbow Friends game features adventure, mystery, and survival elements within a kid-friendly horror setting.
How has the Rainbow Friends brand performed in the market?
Since its introduction, the Rainbow Friends collection has gained popularity among gaming enthusiasts and roleplay fans, driving sales significantly.
What is the role of Disguise, Inc. in the costume industry?
Disguise, Inc. is a leader in the costume industry, known for creating innovative and high-quality dress up costumes and accessories.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$JAKK Insider Trading Activity
$JAKK insiders have traded $JAKK stock on the open market 6 times in the past 6 months. Of those trades, 5 have been purchases and 1 have been sales.
Here’s a breakdown of recent trading of $JAKK stock by insiders over the last 6 months:
- JOHN LOUIS KIMBLE (Chief Financial Officer) sold 48,253 shares for an estimated $1,332,747
- LAWRENCE I ROSEN has made 5 purchases buying 15,165 shares for an estimated $394,210 and 0 sales.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$JAKK Hedge Fund Activity
We have seen 52 institutional investors add shares of $JAKK stock to their portfolio, and 39 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- FRANKLIN RESOURCES INC removed 416,420 shares (-96.6%) from their portfolio in Q4 2024, for an estimated $11,722,223
- HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC removed 185,370 shares (-60.5%) from their portfolio in Q4 2024, for an estimated $5,218,165
- PORTOLAN CAPITAL MANAGEMENT, LLC removed 109,203 shares (-100.0%) from their portfolio in Q4 2024, for an estimated $3,074,064
- MARSHALL WACE, LLP added 102,554 shares (+inf%) to their portfolio in Q4 2024, for an estimated $2,886,895
- BASTION ASSET MANAGEMENT INC. removed 72,035 shares (-26.9%) from their portfolio in Q1 2025, for an estimated $1,777,103
- PROSPECT CAPITAL ADVISORS, LLC added 67,650 shares (+inf%) to their portfolio in Q4 2024, for an estimated $1,904,347
- AQR CAPITAL MANAGEMENT LLC removed 59,654 shares (-41.6%) from their portfolio in Q4 2024, for an estimated $1,679,260
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
Full Release
POWAY, Calif., May 13, 2025 (GLOBE NEWSWIRE) -- Disguise, Inc., leader in the global costume industry and a subsidiary of JAKKS Pacific, Inc. (NASDAQ: JAKK), is excited to announce a multi-year contract extension with PhatMojo. This will continue to expand the success of the
Rainbow Friends
brand across North America and Europe, reinforcing Disguise’s dedication to delivering innovative, high-quality costumes that captivate fans of all ages.
Rainbow Friends
is a multiplayer kid-friendly horror story experience, split up into chapters, featuring colorful yet menacing monsters and creatures that appear throughout the game. The game’s blend of adventure, mystery, and survival elements has made it a standout title in the kid-friendly horror gaming genre, leading to licensing toys, plush, and through the collaboration between Disguise and PhatMojo, premium costumes.
Since the introduction of
Rainbow Friends
costumes in North America in 2024, Disguise has experienced significant success within the kid-friendly horror gaming category. The Rainbow Friends collection has gained widespread popularity among gaming enthusiasts, content creators, and fans of immersive roleplay, positioning
Rainbow Friends
as a key brand within Disguise’s expanding portfolio of video game-inspired costume offerings. The sustained demand for officially licensed costumes reflects the growing influence of the brand and the broader appeal of gaming culture in the costume industry.
"We see incredible success in both kid-friendly horror and gaming, but when you combine the two, it creates an entirely new level of excitement. It has captivated audiences of all ages, and kids, in particular, can’t get enough of the characters and immersive experiences," said Tara Cortner, President and General Manager of Disguise, “That excitement naturally translates into Halloween, where fans want to bring their favorite spooky gaming moments to life. It’s the perfect combination, and we’re thrilled to continue delivering costumes that make those experiences even more memorable."
Rainbow Friends
costumes will be widely available at leading retailers across North America and Europe, both in-store and online, this fall.
About Disguise Inc.
Since 1987, Disguise has been a global leader in the dress up and roleplay industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the world’s largest retailers including specialty, party and pop-up stores. Disguise designs and manufactures millions of costumes each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive licensed dress up collection, please visit
www.disguise.com
and follow us on Instagram (@disguise.costumes), X (@DisguiseInc) and Facebook (Disguise Costumes).
About PhatMojo
Based in Los Angeles, CA, PhatMojo is a global toy and brand management company. PhatMojo collaborates closely with the world’s preeminent independent creators on fast, focused, fun.
MEDIA CONTACT:
PR@Disguise.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/7d51794a-cff7-4727-8f5b-be352617d2a5
This article was originally published on Quiver News, read the full story.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
