Comscore (SCOR) announced the expansion of its partnership with Gray Media in a multi-year agreement. Comscore will continue as a key local measurement currency provider for Gray Media and provide additional advanced demographics as well as more precise audience insights across screens. “This expanded partnership represents a significant step forward in the measurement space as we continue to work alongside Gray Media to provide data-driven insights that fuel their continued growth and success,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “We take pride in Gray’s confidence in our advanced cross platform audience measurement solutions and are pleased to expand this important relationship.”
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