Cause Container: Transporting a Message of Hope and Action

Nasdaq continues our new blog series featuring posts from Nasdaq-listed company leaders. This month in support of #NasdaqCares, David P. Yeager, Chairman and CEO, Hub Group (Nasdaq: HUBG) describes the transportation management company’s commitment to community and causes, and how they’ve utilized their fleet of drivers and freight containers to mobilize a movement.

Hub Group’s 53-foot Cause Containers transport hope and action for charity partners year-round.

Hub Group started in a one-room office over a flower shop in Hinsdale, Illinois in 1971. My father Phil Yeager, a railroad veteran, launched the business based on a strong work ethic and unparalleled integrity. With my mom Joyce by his side, he developed business strategies that helped the company grow to become a publicly-traded $3.5 billion in revenue multimodal solutions provider today.

My dad would be very proud of what Hub Group has accomplished for our customers, our employees and our communities. He’d also be thrilled to see the Chicago Cubs as the World Series champions for the first time since 1908! Perhaps the lesson learned is that working as a team—and working hard—pays off.

Hub Group owes its success to our more than 2,500 employees whose dedication to customer service is equal to their commitment to community. As a company, we sponsor our local institutions, such as the world-class Museum of Science and Industry and Morton Arboretum, and host employee events like “Wear Your Jeans to Work” days and other fundraisers which benefit Fisher House and Ann & Robert H. Lurie Children’s Hospital.

With nearly 32,000 containers traveling the roads and rails, we knew we had something unique to offer: mobile billboards. Why not designate some of the containers to transport charitable messages? From that simple idea, the Cause Container campaign was born in 2015.

Last October, we transformed four of our 53-foot containers into mobile billboards with messages of hope and action for our charity partners. For every original photo taken of a Cause Container and posted in social media with the hashtag #CauseContainer, we are donating $100 to that partner.

In our first year, we raised nearly $70,000 for our charity partners. The containers, which are tracked via GPS in real time, traveled more than 155,000 miles, providing at least 22 million impressions, worth an ad equivalency of more than $500,000.

As we enter year two of the campaign, we hope to raise even more funds and awareness with more containers and additional partners: The National Park Foundation, which manages and preserves our national parks, and Chicago Blackhawks Charities, which supports programs and institutions that impact the lives of youth and their families in and around the city of Chicago and state of Illinois.

They join current partners Bright Pink, which educates on breast and ovarian cancer prevention and early detection; Ann & Robert H. Lurie Children’s Hospital of Chicago, the top children’s hospital in Illinois and one of the top children’s hospitals in the nation; and Fisher House Foundation, which provides housing to active military, veterans and their families during times of medical crisis. At Hub Group we have over 100 active military and veterans.

The charities selected have personal connections to me and our employees, and fulfill our ambition to make the world a better place. An added benefit to the Cause Container campaign has been engaging our employees by supporting causes that matter to them.

In addition to our over 2,700 truck drivers literally “driving awareness” with the Cause Containers, we had nearly 100 children participate in Take Your Child to Work Day where they took part in charity activities and photo opportunities with our Cause Containers. Bright Pink also hosted on-site breast and ovarian cancer prevention education workshops for approximately 100 Hub Group employees in four of our offices.

Hub Group customers have gotten in on the action too. We brought our Bright Pink Cause Container to our customer FILA, to serve as a memorable and colorful backdrop for their Breast Cancer Awareness day. We also brought the container to the largest industry expo, to showcase our cause marketing efforts and raise awareness and funds.

On November 7, we will launch our first ever “Give Back Week” for Hub Group employees, where we will introduce more ways to volunteer time, donate goods or money, and raise awareness for our charity partners. There will be special volunteer opportunities like leading an arts and craft activity with children at Lurie’s Children’s Hospital, or collecting non-perishable goods for the veterans and their families at Fisher House. We will keep the momentum for the campaign going year round by celebrating milestones important to our selected charities and employees via internal communication channels, events and social media.

This year we also hope to involve and inspire even more of our customers—which include the world’s largest mass market retailers, consumer goods companies and manufacturers—by providing tangible ways for them to share the message of hope and action. To increase exposure, we’ve doubled our Cause Container fleet and plan to connect with our customers’ corporate giving initiatives to use our containers as a backdrop for their events.

As a Nasdaq-listed company, we are also honored to partner with #NasdaqCares this year. Through this initiative, we’ll elevate awareness of the Cause Container campaign and our partner charities on the Nasdaq Tower and Marquee screens this month. Nasdaq has also begun their own volunteer projects in support of Fisher House—staff from their Chicago office will be at a local Fisher House this month to volunteer their time.

The Hub Group Cause Container Campaign makes good sense for our business, our employees, our customers, our charity partners and the communities we serve. It makes us all feel good to work together and make a difference.

David P Yeager

David P. Yeager is Chairman of the Board and Chief Executive Officer of Hub Group, one of North America’s largest transportation management companies. Over the last 40 years he has overseen the transformation of the business from an intermodal marketing company into a multi-modal solutions provider that encompasses a full range of intermodal, truck brokerage and logistics services. David is a strong advocate of strategies geared to reducing the corporate environmental footprint and promoting environmental stewardship in the transportation community.

In addition to his corporate responsibilities, David serves on the Board of Directors of Ann & Robert H. Lurie Children’s Hospital-Chicago, as Chairman of the Board of Trustees at the University of Dayton, and as a lifetime Trustee of Fenwick High School. David received a Master of Business Administration degree from the University of Chicago in 1987 and a Bachelor of Arts degree from the University of Dayton in 1975. David and his wife, Julia, reside in Hinsdale, Illinois and have three adult children, Matthew, Phillip and Laura.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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