Key Points
Amazon has a lot of great things going on in its e-commerce and cloud computing businesses, while satellite internet adds another potential growth driver.
However, Amazon is not immune from a recession and is spending big and increasing its debt.
- These 10 stocks could mint the next wave of millionaires ›
Continuing my "bull vs. bear" series of articles, today I'm looking at Amazon (NASDAQ: AMZN). This member of the so-called "Magnificent Seven" has actually been a laggard over the past five years, with the stock failing to keep pace with the market.
I am personally very bullish on Amazon, so I'm going to start with the bearish case for the stock first.
Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. Continue »
The bear case
Amazon is not the revenue growth machine it was in the past, and its multiple has come down as a result. While the company is a leader in e-commerce, this business is not immune to weak consumer spending or a recession. Meanwhile, things like tariffs and high gasoline prices are all potential headwinds.
Amazon's cloud computing business, Amazon Web Services (AWS), meanwhile, has lagged the growth of Microsoft's Azure and Alphabet's Google Cloud. And while Amazon has its own custom artificial intelligence (AI) accelerators, the chips and their ecosystem don't match those of Alphabet and its Tensor Processing Units (TPUs). At the same time, its efforts to create a foundational large language model (LLM) have largely lagged.
Amazon is set to once again go into investment mode, with plans to spend $200 billion in capital expenditures (capex) this year. That's a massive amount of money that will add to its debt load and lead the company to be free cash flow negative this year.
Image source: The Motley Fool.
The bull case
There is a lot to like about Amazon right now. Starting with its e-commerce operations, the company is just driving tremendous efficiency right now in this business. E-commerce is a high-sales, low-operating margin business, so the more Amazon is able to drive operating leverage, the faster it can grow its profits in the segment.
Amazon is doing just that through its use of AI, automation, and robotics. The company is the largest maker of robots in the world and is continually advancing their capabilities. It has over 1 million robots operating in its fulfillment centers, all coordinated by its DeepFleet AI model. At the same time, it is using AI to better optimize its logistics network.
Amazon also owns one of the world's largest digital advertising platforms, and it continues to grow quickly from a large base. Like others in the space, it is applying AI to help its advertising customers better convert users.
All this helped Amazon grow its North American operating income by 24% on just a 10% increase in revenue. Brick-and-mortar retailers like Walmart and Costco, which trade at much higher multiples, aren't seeing anywhere close to this type of operating leverage.
At the same time, its cloud computing revenue growth is starting to accelerate. AWS revenue climbed 24% last quarter, its highest growth rate in 13 quarters. Meanwhile, that could just be the beginning, as the company just completed a big data center dedicated to Anthropic late last year, and it's investing massively this year to try and keep up with demand.
And while the company's chip business is not as proven as Alphabet's, the Anthropic data center is being entirely run on its chips, and internal use is helping the company save billions in capex and lowering its inference costs. It also has the advantage of having developed its own custom central processing units (CPUs), which looks like it will be the next big AI infrastructure bottleneck. Amazon said its chips are a $20 billion revenue run-rate business, but including internal use, it would be $50 billion.
The company has another potential growth driver emerging with satellite internet. Its announcement that it is acquiring Globalstar will give it the spectrum and technology to help accelerate its satellite launch plans and improve its offering. As part of the deal, it will also provide satellite connectivity for the iPhone and Apple Watch.
The verdict
Amazon is a great buy today in my book. The company has so many things that are being underappreciated by the market that I don't think it will take much for the stock to break out from here.
You can find past "bull vs. bear" articles on Apple, Meta Platforms, Palantir, Micron, and Nvidia by following the links.
Don’t miss this second chance at a potentially lucrative opportunity
Ever feel like you missed the boat in buying the most successful stocks? Then you’ll want to hear this.
On rare occasions, our expert team of analysts issues a “Double Down” stock recommendation for companies that they think are about to pop. If you’re worried you’ve already missed your chance to invest, now is the best time to buy before it’s too late. And the numbers speak for themselves:
- Nvidia: if you invested $1,000 when we doubled down in 2009, you’d have $515,842!*
- Apple: if you invested $1,000 when we doubled down in 2008, you’d have $50,733!*
- Netflix: if you invested $1,000 when we doubled down in 2004, you’d have $580,872!*
Right now, we’re issuing “Double Down” alerts for three incredible companies, available when you join Stock Advisor, and there may not be another chance like this anytime soon.
*Stock Advisor returns as of April 16, 2026.
Geoffrey Seiler has positions in Alphabet, Amazon, and Meta Platforms. The Motley Fool has positions in and recommends Alphabet, Amazon, Apple, Costco Wholesale, Meta Platforms, Micron Technology, Microsoft, Nvidia, Palantir Technologies, and Walmart and is short shares of Apple. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.