Blackbaud BLKB recently improved its flagship fundraising and donor management software, Raiser's Edge NXT, with an array of upgraded functionalities.
Blackbaud Raiser's Edge NXT is the nonprofit CRM platform engineered for fundraisers. It facilitates the fundraising process by providing flexible donation forms, multiple payment options and arranging an adequate number of programs targeting prospective donors.
The newly enhanced fundraising software encompasses advanced capabilities, some of which were showcased at the AFP Icon conference held earlier this month.
BLKB has added new fundraising AI solutions that automate customer journeys and “surface new donation opportunities” in an effort to increase valuable supporters. Based on BLKB’s Intelligence for Good strategy, the generative AI aids fundraisers in drafting constituent communications.
Driven by cutting-edge UX technology, BLKB has reimagined the user interface for modern fundraisers. It aids the fundraising teams in achieving their target with all the critical work processes available in a single, unified view.
Personalized productivity dashboards allow users to prioritize vital tasks and actions. New executive view feature aids leaders in making agile decisions. BLKB highlighted that fundraiser views analyze priority outreach and engagement opportunities in order to move “major giving prospects toward mission-impacting gifts.”
Top-performing donation forms offer processing (without charging fees) to entice a greater number of donors and gifts at reduced costs. BLKB’s optimized donation forms are mobile-first, which display smoothly on a website and have payment options within the form itself. Integrated intelligence automatically modifies the "ask ladder." This is instrumental in attaining higher-than-average gift amounts derived from donor data analysis, added Blackbaud.
BLKB further highlighted the significance of cutting-edge software in transforming the lives of its customers. Raiser’s Edge NXT is embedded with powerful enhancements and innovations that aid its users in achieving greater efficiency and outcomes at a large scale. Also, the new functionalities are designed for easy adoption with proper guidance and support extended by the company to its customers.
BLKB is a leading provider of software solutions committed to driving social impacts. Its cutting-edge tools are designed to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management.
BLKB currently carries a Zacks Rank #2 (Buy). Shares of the company have gained 15.4% compared with the sub-industry’s growth of 35.7% in the past year.
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