Goodyear Tire Company Overview
The Goodyear Tire & Rubber Company (GT) is one of the largest tire manufacturing companies in the world. In addition to its massive consumer tire business, the Zacks Rank #5 (Strong Sell) company produces other rubber-related chemicals and specialty tires for off-road, aviation, and racing applications. Goodyear Tire employs nearly 70,000 people and derives the majority of its revenue (~60%) from North America. However, it develops, manufactures, distributes, and sells tires throughout the Americas, the Middle East, Europe, Africa, and the Asia Pacific.
Tariffs to Increase Costs
Though roughly half of Goodyear’s business is in North America, the Trump administration’s tariff policy is hurting the company. The company faces tariffs on consumer tires, imported raw materials, and commercial tariffs. Altogether, Goodyear estimates that these tariffs will result in an annual cost of around $350 million. Raw material costs are expected to rise by approximately $50 million in the third quarter, and they are seen as ballooning to a $180 million headwind in the fourth quarter.
Goodyear Costs are Rising
Goodyear is in the process of retooling and making necessary technology changes that will lead to 2025 CAPEX spending of ~$900 million. The increased spending, a result of more complex tire designs, is leading to decreasing cash flows.
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GT Suffers from Declining Sales Volumes
This year, Goodyear expects to sell fewer tires year-over-year worldwide because US wholesalers already have sufficient tires in stock. Meanwhile, demand is stagnant overseas, with a stagnant Asia-Pacific economic environment. In addition, Goodyear produced fewer tires in the second quarter, meaning that the company will have a more difficult time spreading its fixed costs, leading to an expected extra $50 million in costs.
GT Suffers from Relative Weakness
GT shares are long-term underperformers. Over the past 5 years, the stock has been down 10%, while the S&P 500 Index has nearly doubled!
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Bottom Line
While Goodyear remains a global leader in tire manufacturing, the company faces significant headwinds, including rising tariff costs, declining sales, and relative price weakness.
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This article originally published on Zacks Investment Research (zacks.com).
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
