Fintel reports that on November 24, 2025, B of A Securities upgraded their outlook for Booking Holdings (NasdaqGS:BKNG) from Neutral to Buy.
Analyst Price Forecast Suggests 32.31% Upside
As of November 16, 2025, the average one-year price target for Booking Holdings is $6,308.68/share. The forecasts range from a low of $5,331.10 to a high of $7,819.35. The average price target represents an increase of 32.31% from its latest reported closing price of $4,768.00 / share.
See our leaderboard of companies with the largest price target upside.
The projected annual revenue for Booking Holdings is 22,726MM, a decrease of 12.72%. The projected annual non-GAAP EPS is 183.05.
What is the Fund Sentiment?
There are 3,253 funds or institutions reporting positions in Booking Holdings. This is an decrease of 17 owner(s) or 0.52% in the last quarter. Average portfolio weight of all funds dedicated to BKNG is 0.62%, an increase of 3.73%. Total shares owned by institutions decreased in the last three months by 2.46% to 34,538K shares. 
The put/call ratio of BKNG is 0.69, indicating a bullish outlook.
What are Other Shareholders Doing?
Jpmorgan Chase holds 1,161K shares representing 3.60% ownership of the company. In its prior filing, the firm reported owning 1,072K shares , representing an increase of 7.63%. The firm decreased its portfolio allocation in BKNG by 90.23% over the last quarter.
VTSMX - Vanguard Total Stock Market Index Fund Investor Shares holds 1,046K shares representing 3.25% ownership of the company. In its prior filing, the firm reported owning 1,037K shares , representing an increase of 0.90%. The firm increased its portfolio allocation in BKNG by 13.14% over the last quarter.
VFINX - Vanguard 500 Index Fund Investor Shares holds 923K shares representing 2.86% ownership of the company. In its prior filing, the firm reported owning 920K shares , representing an increase of 0.42%. The firm increased its portfolio allocation in BKNG by 12.11% over the last quarter.
Geode Capital Management holds 858K shares representing 2.66% ownership of the company. In its prior filing, the firm reported owning 855K shares , representing an increase of 0.39%. The firm decreased its portfolio allocation in BKNG by 54.72% over the last quarter.
Price T Rowe Associates holds 837K shares representing 2.60% ownership of the company. In its prior filing, the firm reported owning 877K shares , representing a decrease of 4.67%. The firm decreased its portfolio allocation in BKNG by 57.42% over the last quarter.
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