Credit: Shutterstock photoOn Jun 8, Zacks Investment Research updated the research report on leading microcontroller and touch solutions provider Atmel CorporationATML .
Atmel, reportedly the third largest player in the microcontroller market, is presently in the process of transforming itself into a microcontroller-based company by continually introducing high-margin products that have high growth potential. These products are expected to boost the company's top line and unlock sustainable value.
The successful integration of Newport Media, a leading provider of high-performance & low-power Wi-Fi and Bluetooth products, with Atmel has further created the industry's most comprehensive wireless portfolio of smart connected devices for the IoT (Internet of Things) market. In addition, Atmel has joined hands with Samsung, Intel, Broadcom, and Dell to establish a new industry consortium focused on improving interoperability and defining the connectivity requirements for the billions of devices that will make up the IoT. The substantial investments in new products have led to high levels of customer design activity for 32-bit, and are likely to enhance Atmel's existing strong position in the microcontroller market.
Fast-growing touch-sensing technology is one of the major growth drivers for Atmel's microcontroller business. The phenomenal growth is led by continued rapid use of smartphones, the rise of Android tablets and the penetration into the latest applications including tablets, netbooks, cameras, printers, automotive, and other areas. The demand for touch-sensing is also increasing beyond the smartphone and tablet markets and is now being used in the industrial market for its point-of-sale terminals, home and building automation and medical equipment.
Moreover, Jaguar Land Rover, General Motors, and Mazda are also using Atmel's maXTouch technology. The investments that the company has made in the past 18 months have significantly improved the competitiveness of its product portfolio and positioned it well for enhanced operating performance and will continue to do so in the future. The touch sensor market represents an enormous opportunity for Atmel and heralds substantial growth for the company in the coming quarters.
Atmel presently has a Zacks Rank #3 (Hold). Other stocks that are worth considering in the industry include Ambarella, Inc. AMBA , Cirrus Logic Inc. CRUS and CEVA Inc. CEVA , each carrying a Zack Rank #1 (Strong Buy).
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
