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5 Innovative Restaurants That Changed the Dining World

Gone are those days when restaurants were just a place to enjoy a meal. Nowadays, food joints not only offer a variety of meal options but also entertainment choices like watching live matches or play games on table-top tablets.

Also, with the advent of social media, technology is playing a major part in changing the dynamics of the restaurant industry. Further, with the health consciousness increasing among masses, restaurateurs are offering low-calorie menu items. Further, eateries are increasingly planning their menus to appeal to the local palate.

Given the efforts undertaken by these companies, investors are becoming interested in the opportunities that the restaurant space offers. Here we list 5 companies that have changed the way we look at restaurants. So dig in!

Chipotle Mexican Grill, Inc.CMG

The Colorado-based company is one of the most recognized fast-casual Mexican restaurant chains in the U.S. The fast-casual chains offer more customized, freshly prepared and high-quality food than traditional Quick Service Restaurants (QSR) in an upscale and inviting ambiance.

Chipotle's 'Food with Integrity' program, introduced in 2001, is driving traffic growth. Under this initiative, the company is using fresh ingredients and sustainably-grown and naturally-raised products such as pork, chicken and beef to enhance the quality of the food.

In 2013, Chipotle became the first restaurant to use genetically modified organism (GMO)-free ingredients in its food items and currently all the items it offers are made with such ingredients. The company is trying to remove the preservatives or other additives used in the tortillas.

This Food with Integrity program has attracted health conscious consumers as the increase in demand for natural and healthier food in the U.S. is on the rise.

The company is also prioritizing its e-Commerce program and planning to add a delivery option to its online ordering platform. In addition to re-launching chipotle.com for mobile users, the company started the delivery of online and mobile orders in 67 cities using Postmates' app. The company has also launched an app for Apple Watch to facilitate ordering before guests come to the restaurant. The chain is also testing mobile payment methods, including the use of Apple Pay at restaurants, the iOS app as well as Google Wallet.

Fogo de Chao, Inc.FOGO

Fogo, which began trading on Nasdaq in Jun 2015, specializes in fire-roasting high-quality meat using traditional Southern Brazilian cooking technique called churrasco. Driven by sales-driving initiatives like menu innovation, marketing through various channels, re-imaging of restaurants and expansion efforts, the company has reported robust sales in its only reported quarter. Additionally, the company's unique South American style of cooking over an open flame has gained enormous popularity.

Domino's Pizza, Inc.DPZ

The world's second-largest pizza chain is also the market leader in the U.S. delivery segment and ranks second in the carry-out space.

Domino's is also investing heavily in technology-driven initiatives, like digital ordering, to boost sales. The company has launched various ordering platforms, and allows guests to place orders through different platforms, including social networks. In Jul 2015, the Michigan-based company became the first pizza company to introduce Domino's Tracker App for Apple Watch, thereby bringing order tracking capability to the devices.

Digital leadership is helping the company to expand its brand in the domestic as well as overseas markets. Currently, approximately 50% of its U.S. sales come from digital platforms and 40% in some of the international markets.

Buffalo Wild Wings Inc.BWLD

Buffalo Wild Wings is famous for its bar concept and 'dine and watch game' facility and offers a full bar and up to 40 television sets per outlet. The Minnesota-based restaurateur not only lists sports enthusiasts but also families among its patrons as kids can watch TV or play video games while parents have their meals.

Buffalo Wild Wings keeps its guests engaged during major sporting events like the NFL playoffs and Super Bowl, college football and basketball games through promotional activities. The restaurateur serves PepsiCo, Inc. PEP and Dr Pepper Snapple Group, Inc. DPS beverages at its outlets under partnership deals. Buffalo Wild Wings' deal with Pepsi allows it to capitalize on the latter's affiliations with major sports organizations like the National Football League and Major League Baseball.

The company has gained marketing as well as activation rights for all 89 NCAA championships through 2016. The company has also launched the "Game Break" app, where customers can play fantasy games on their mobile devices online or on tablets at the restaurant. Such initiatives should drive the company's reputation as a sports bar and restaurant and increase traffic.

Shake Shack Inc.SHAK

What started out as a hot dog cart in 2001 in New York's Madison Square Park currently operates 66 outlets (as of Apr 1, 2015), 39 in the U.S. and 27 internationally. Both the international as well as domestic Shacks are licensed. Shake Shack opened the first restaurant in 2004 and has been growing in the New York City ever since.

The company is known for using 100% all-natural Angus beef that is never fed with hormones or antibiotics. Along with its signature dishes such as cheese crinkle fries, it serves shakes and frozen custard. In its efforts to attract investors interested in the fast-casual craze, Shake Shack is focusing on highly valued millennial consumers who prefer brand experience and healthy food.

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CHIPOTLE MEXICN (CMG): Free Stock Analysis Report

DOMINOS PIZZA (DPZ): Free Stock Analysis Report

BUFFALO WLD WNG (BWLD): Free Stock Analysis Report

SHAKE SHACK INC (SHAK): Free Stock Analysis Report

FOGO DE CHAO (FOGO): Free Stock Analysis Report

DR PEPPER SNAPL (DPS): Free Stock Analysis Report

PEPSICO INC (PEP): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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